Download Winning at New Products: Creating Value Through Innovation Audiobook

Winning at New Products: Creating Value Through Innovation Audiobook, by Robert G. Cooper Extended Sample Click for printable size audiobook cover
Author: Robert G. Cooper Narrator: James Edward Thomas Publisher: Hachette Book Group Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: September 2017 ISBN: 9781478923763
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For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world.

"This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully."-Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management
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About the Narrator

James Edward Thomas is a voice talent and audiobook narrator.