Alexandra Watkins, founder of naming firm Eat My Words, is a recognized expert on brand
names with buzz. She is frequently quoted in the press and been featured in
leading business publications including The
Wall Street Journal, Inc., and Entrepreneur. Alexandra is a popular
speaker at MBA programs and has been a guest presenter multiple times at the
Stanford Graduate School of Business, San Francisco State, USF School of
Management, and their alumni association. Prior to Eat My Words, Alexandra was
an advertising copywriter, working at leading ad agencies up and down the West
Coast, including five years at Ogilvy and Mather, where she helped launch
Microsoft Windows and learned the language of Geek Speak. In the mid-nineties
she jumped on the dot-com gravy train, and rode it until it crashed in her SOMA
backyard. Alexandra took the money and ran, spending a year in Australia, New
Zealand, Bali, and Fiji. Upon her return, she discovered her passion for naming
things and soon after started Eat My Words.
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