Every year, six million
companies and more than 100,000 products are launched. They all need an awesome
name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a
drunken Scrabble game. In this entertaining and engaging book, ace naming
consultant Alexandra Watkins explains how anyone—even noncreative types—can
create memorable and buzz-worthy brand names, no degree in linguistics required.
The heart of the book is Watkins’ proven SMILE and SCRATCH Test—two acronyms
for what makes or breaks a name. She also provides up-to-date advice, like how
to make sure that Siri spells your name correctly and how to nab an available
domain name. And you’ll see dozens of examples—the good, the bad, and the “so bad
she gave them an award.” Alexandra Watkins is not afraid to name names. Download and start listening now!