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Download Hello, My Name Is Awesome: How to Create Brand Names That Stick Audiobook

Extended Audio Sample Hello, My Name Is Awesome: How to Create Brand Names That Stick, by Alexandra Watkins Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Alexandra Watkins Narrator: Gina Sorel Publisher: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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Every year, six million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names, no degree in linguistics required. The heart of the book is Watkins’ proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you’ll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.

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Quotes & Awards

  • “Zappos.com originally started out as ShoeSite.com, but that limited our potential future growth. A company’s name can be vital to its success. Reading the tips in this book can help anyone avoid the pitfalls.”

    Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO of Zappos.com

  • “Jam-packed with sound advice, this slim volume can be the difference between becoming a Target and becoming a Speesees.”

    Publishers Weekly

  • “Let’s hear it for an author who clearly and succinctly explains how to do a critical business task rather than merely presenting historical examples for the hapless reader to puzzle out…Useful for readers who are naming anything more important than a household pet.”

    Library Journal

  • “This awesome piece of writing is worth bottling, shaking, and stirring into your brand-name strategy either online or offline. I love the way Alexandra weaves her voice and humor into a very clear message to distill what you are about into a business name. It can be applied to your brand name and domain name. Her process is coherent and creative. A brilliant book, I couldn’t put down.”

    Jeff Bullas, blogger, strategist, and speaker

  • “Insightful, irreverent, and eminently practical, Watkins’ Hello, My Name Is Awesome should be required reading for anyone naming a brand.”

    S. Christian Wheeler, professor of marketing, Stanford Graduate School of Business

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