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Download Would You Do That to Your Mother?: The 'Make Mom Proud' Standard for How to Treat Your Customers Audiobook

Extended Audio Sample Would You Do That to Your Mother?: The Make Mom Proud Standard for How to Treat Your Customers Audiobook, by Jeanne Bliss Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Jeanne Bliss Narrator: to be announced Publisher: Penguin Random House Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: May 8, 2018 ISBN: 9780525532729
Coming Soon! The audiobook will be available for pre-order on April 17, 2018.Check back on that date to pre-order this title for the May 8, 2018 release!
Available for pre-order on: April 17, 2018

One question can bring human instinct back to customer service and clear away the complexity, uncertainty, and bad behavior that ultimately hurts profits as well as customers.

Jeanne Bliss's previous book, I Love You More Than My Dog, won fans for her irreverent personality and warm, witty style. Now she's back to ask anyone who deals with customers a deceptively simple question: "Would you do that to your mother?"

Whether the subject is a company's returns policy, its social media presence, or big-picture strategies, the "mom test" is the easy way to create loyal customers, happier employees, and long term profits -- even if costs go up in the short run. For instance...

  *  When a movie theater charges a higher service fee for printing tickets at the booth instead of at home, we usually pay, but we grumble. Would you squeeze your mother for a couple of extra bucks?

  *  When a phone company won't give you a real appointment, just a four hour window, it signals that your time isn't worth much to them. Would you give your mother a four hour window?

  *  When credit card companies hide extra fees in the fine print, it boosts profits but destroys goodwill. Would you trick your mother with a long and intentionally confusing service agreement?

This radically simply strategy helps pinpoint the causes of customer unrest so your company can shift toward anticipating needs, extending patience, and communicating respect at all times. Bliss's playbook takes the mystery and frustration out of the customer relations process. Download and start listening now!

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About the Narrator

Lindy West is a Seattle-based writer, editor, and performer whose work focuses on pop culture, social justice, humor, and body image. She’s currently a culture writer for GQ magazine and GQ.com and a weekly columnist at the Guardian, as well as the founder and editor of I Believe You | It’s Not Your Fault, an advice blog for teens. In January of 2015 she wrote and recorded a story for This American Life about confronting an internet troll who impersonated her dead father.