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Download Women Want More: How to Capture Your Share of the World’s Largest, Fastest-Growing Market Audiobook

Extended Audio Sample Women Want More: How to Capture Your Share of the World’s Largest, Fastest-Growing Market, by Kate Sayre, Michael J. Silverstein Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Kate Sayre, Michael J. Silverstein Narrator: Kellie Fitzgeral Publisher: HarperCollins Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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Haven't women gotten everything they want? Economic power? Social influence? Business clout?

Yes, but it turns out that these fantastic gains have come at a heavy price, as consumer goods experts Michael J. Silverstein and Kate Sayre discovered in an unprecedented study of 12,000 women in forty countries.

That relentless upward climb has left women feeling stressed out, time starved, and overburdened. As a result, they look to products and services that will help them claw back time, juggle multiple roles, and capture a few moments of enjoyment.

Women want more—much more, in every category of goods and services. And no matter what their age or economic situation or where they live in the world, women will spend trillions of dollars over the next decade on the brands that truly deliver:

–Home-cleaning products that enable women to do in an hour what used to take a day

–Financial-services products that recognize that women control half the United States' wealth

–Food products that help keep the whole family happy and healthy

–Health care services designed for working-women's hectic schedules

In the coming years, women's influence will be so enormous that it will not only help bring us out of the economic downturn but also create one of the most dramatic market opportunities of our lifetime—bigger than the rise of China and India; more sustainable than any bailout package.

Through quantitative data, profiles of individual women, and stories of winning companies, Women Want More provides business leaders with the understanding and practices they need to capture their share of the rising "female economy."

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Quotes & Awards

  • “In this essential book, Silverstein and Sayre capture the revolution taking place worldwide: women consumers who demand options, who require personal attention, and who will ultimately determine which companies make it to the next round. Authenticity rules and wise marketers will understand that. Highly recommended.”  

    John Zogby, President/CEO of Zogby International and author of The Way We'll Be: The Zogby Report on the Transformation of the American Dream  

  • “A must-read for consumer-oriented companies of every size, shape, and persuasion of our time with powerful insights in thoughtful research.” 

    Douglas Conant, president and chief executive officer, Campbell Soup Company

  • Women Want More makes the case for the role of women in moving markets. For consumer companies, it’s an essential resource.” 

    Irene B. Rosenfeld, Chairman and Chief Executive Officer, Kraft Foods 

  • “Truly inspirational. A great book. We’ve only just begun to scratch the surface of this opportunity.

    Indra K. Nooyi, chief excutive officer and director, PepsiCo

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