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Women Want More: How to Capture Your Share of the World’s Largest, Fastest-Growing Market Audiobook
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Haven't women gotten everything they want? Economic power? Social influence? Business clout?
Yes, but it turns out that these fantastic gains have come at a heavy price, as consumer goods experts Michael J. Silverstein and Kate Sayre discovered in an unprecedented study of 12,000 women in forty countries.
That relentless upward climb has left women feeling stressed out, time starved, and overburdened. As a result, they look to products and services that will help them claw back time, juggle multiple roles, and capture a few moments of enjoyment.
Women want more—much more, in every category of goods and services. And no matter what their age or economic situation or where they live in the world, women will spend trillions of dollars over the next decade on the brands that truly deliver:
- Home-cleaning products that enable women to do in an hour what used to take a day
- Financial-services products that recognize that women control half the United States' wealth
- Food products that help keep the whole family happy and healthy
- Health care services designed for working-women's hectic schedules
In the coming years, women's influence will be so enormous that it will not only help bring us out of the economic downturn but also create one of the most dramatic market opportunities of our lifetime—bigger than the rise of China and India; more sustainable than any bailout package.
Through quantitative data, profiles of individual women, and stories of winning companies, Women Want More provides business leaders with the understanding and practices they need to capture their share of the rising "female economy."
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“In this essential book, Silverstein and Sayre capture the revolution taking place worldwide: women consumers who demand options, who require personal attention, and who will ultimately determine which companies make it to the next round. Authenticity rules and wise marketers will understand that. Highly recommended.”
— John Zogby, President/CEO of Zogby International and author of The Way We'll Be: The Zogby Report on the Transformation of the American Dream
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“A must-read for consumer-oriented companies of every size, shape, and persuasion of our time with powerful insights in thoughtful research.”
— Douglas Conant, president and chief executive officer, Campbell Soup Company -
“Women Want More makes the case for the role of women in moving markets. For consumer companies, it’s an essential resource.”
— Irene B. Rosenfeld, Chairman and Chief Executive Officer, Kraft Foods -
“Truly inspirational. A great book. We’ve only just begun to scratch the surface of this opportunity.
— Indra K. Nooyi, chief excutive officer and director, PepsiCo
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About the Authors
Michael J. Silverstein joined the Boston Consulting Group in 1980. He currently leads its client service initiative and is a member of the firm’s Executive Committee. He was formerly the global leader of BCG’s consumer practice and is an expert in consumer behavior and the consumer-driven economy. In addition to his client work, Michael is coauthor, with Neil Fiske, of the bestselling title Trading Up. In 2006 his published the sequel, Treasure Hunt. Prior to joining BCG, Michael worked for United Press International, first as a reporter and later in new product development. He holds an MBA with distinction from Harvard Business School and a BA in economics and history from Brown University. In his leisure time, he enjoys running, golf, photography, and cooking. He is a member of Chicago’s Goodman Theatre Board.
John Butman advises and collaborates with individual content experts and leaders of global companies, not-for-profit institutions, consultancies, and government organizations, helping them shape and express their ideas and establish idea platforms. He has written or collaborated on many books, including New York Times, Boston Globe, Business Week, and Toronto Globe and Mail bestsellers. His firm, Idea Platforms, is based in Cambridge, Massachusetts.