Meet your new global
You’ve heard of the burgeoning consumer markets in China and
India that are driving the world economy, but do you know enough about these
new consumers to convert them into customers?
Did you know that there will be nearly one billion
middle-class consumers in China and India within the next ten years? More than
135 million Chinese and Indians will graduate from college in this timeframe,
compared to just 30 million in the United States? How about that by 2020, 68
percent of Chinese households and 57 percent of Indian households will be in
the middle and upper classes? Or that the number of billionaires in China has
grown from 1 to 115 in the past decade alone?
In The $10 Trillion Prize, bestselling author Michael
J. Silverstein and his Boston Consulting Group colleagues in China and India
provide the first comprehensive profile of the emerging middle class, primed to
transform the global marketplace. Already the world’s biggest buyers of cars,
mobile phones, appliances, and more, these consumers are eager for more
products and services. In fact, it’s estimated that by 2020, consumers in China
and India will generate about $10 trillion of total annual revenue for
companies selling to them.
This book explains who these consumers are—what they buy and
why, how they think and shop, and how their needs and tastes are changing. It
takes you into their lives so you can better understand what they want and what
they’re looking for.
Only by fully comprehending the forces driving this new generation of
consumers will your company be able to capitalize on the opportunities their
buying power represents. Insightful and backed by rigorous research, this book
takes you inside the hearts and minds of today’s emerging Chinese and Indian
consumers—both urban and rural, and across all income levels—positioning your
company to win as the next wave of global affluence reaches the marketplace. Download and start listening now!