Publisher Description
Meet your new global consumer You’ve heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers? Do you know that: • There will be nearly one billion middle-class consumers in China and India within the next ten years? • More than 135 million Chinese and Indians will graduate from college in this timeframe, compared to just 30 million in the United States? • By 2020, 68 percent of Chinese households and 57 percent of Indian households will be in the middle and upper classes? • The number of billionaires in China has grown from 1 to 115 in the past decade alone? In The $10 Trillion Prize, bestselling author Michael J. Silverstein and his The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace. Already the world’s biggest buyers of cars, mobile phones, appliances, and more, these consumers are eager for more products and services. In fact, it’s estimated that by 2020, consumers in China and India will generate about $10 trillion of total annual revenue for companies selling to them. Only by fully comprehending the forces driving this new generation of consumers will your company be able to capitalize on the opportunities their buying power represents. Insightful and backed by rigorous research, this audiobook takes you inside the hearts and minds of today’s emerging Chinese and Indian consumers positioning your company to win as the next wave of global affluence reaches the marketplace.
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About the Authors
Michael J. Silverstein joined the Boston Consulting Group in 1980. He currently leads its client service initiative and is a member of the firm’s Executive Committee. He was formerly the global leader of BCG’s consumer practice and is an expert in consumer behavior and the consumer-driven economy. In addition to his client work, Michael is coauthor, with Neil Fiske, of the bestselling title Trading Up. In 2006 his published the sequel, Treasure Hunt. Prior to joining BCG, Michael worked for United Press International, first as a reporter and later in new product development. He holds an MBA with distinction from Harvard Business School and a BA in economics and history from Brown University. In his leisure time, he enjoys running, golf, photography, and cooking. He is a member of Chicago’s Goodman Theatre Board.
Abheek Singhi is
the leader of the Boston Consulting Group’s India consumer practice.
Carol Liao heads
the Boston Consulting Group’s China consumer practice.
David Michael leads the Boston Consulting Group’s
globalization practice.
About Don Hagen
Don Hagen has been behind the microphone since fifth grade. He is a nine-time winner of the Peer Award for narration/voice-over and twice winner of an AudioFile Earphones Award. He has also been heard in radio and television commercials and documentaries. In addition to his freelance voice work, he is a member of the audiobook narration team at the Library of Congress.