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Download Treasure Hunt: Inside the Mind of the New Consumer Audiobook

Extended Audio Sample Treasure Hunt: Inside the Mind of the New Consumer Audiobook, by Michael J. Silverstein Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (65 ratings) (rate this audio book) Author: Michael J. Silverstein, John Butman Narrator: John H. Mayer Publisher: Penguin Random House Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: May 2006 ISBN: 9780739340851
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A BMW in a Costco parking lot?

A working-class family with a 50-inch plasma TV?

What’s going on in the mind of the new consumer?

TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.


From the Compact Disc edition. Download and start listening now!

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Listener Opinions

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Namita | 10/12/2013

    " Interesting book. Makes you think about the decisions you make as a consumer. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Monica | 2/21/2012

    " beginning was interesting, then it lost steam somewhere in the middle where the author starts discussing hotels. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Paula Kirman | 11/28/2011

    " I learned a lot about what drives the spending habits of middle class people, but little in the way of marketing tips to make that information practical. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Leslie | 4/17/2010

    " A very interesting perspective on consumer products trends... might even offer some insight into your own shopping habits! "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Monica | 4/13/2009

    " beginning was interesting, then it lost steam somewhere in the middle where the author starts discussing hotels. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Leslie | 6/12/2007

    " A very interesting perspective on consumer products trends... might even offer some insight into your own shopping habits! "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Namita | 4/13/2007

    " Interesting book. Makes you think about the decisions you make as a consumer. "

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About the Author

Michael J. Silverstein joined the Boston Consulting Group in 1980. He currently leads its client service initiative and is a member of the firm’s Executive Committee. He was formerly the global leader of BCG’s consumer practice and is an expert in consumer behavior and the consumer-driven economy. In addition to his client work, Michael is coauthor, with Neil Fiske, of the bestselling title Trading Up. In 2006 his published the sequel, Treasure Hunt. Prior to joining BCG, Michael worked for United Press International, first as a reporter and later in new product development. He holds an MBA with distinction from Harvard Business School and a BA in economics and history from Brown University. In his leisure time, he enjoys running, golf, photography, and cooking. He is a member of Chicago’s Goodman Theatre Board.

About the Narrator

John H. Mayer is a writer, actor, and audiobook narrator. In 1973, he cowrote Radio Rocket Boy, an award-winning short film. He also has narrated dozens of audiobooks, including American Lion and The Wolf Tree, among many others.