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Treasure Hunt: Inside the Mind of the New Consumer Audiobook
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(3.00) - 72 listener ratings
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Publisher Description
A BMW in a Costco parking lot? A working-class family with a 50-inch plasma TV? What’s going on in the mind of the new consumer? TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.
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Treasure Hunt Listener Reviews
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" Interesting book. Makes you think about the decisions you make as a consumer. "
— Namita, 10/12/2013 -
" beginning was interesting, then it lost steam somewhere in the middle where the author starts discussing hotels. "
— Monica, 2/21/2012 -
" I learned a lot about what drives the spending habits of middle class people, but little in the way of marketing tips to make that information practical. "
— Paula, 11/28/2011 -
" A very interesting perspective on consumer products trends... might even offer some insight into your own shopping habits! "
— Leslie, 4/17/2010 -
" beginning was interesting, then it lost steam somewhere in the middle where the author starts discussing hotels. "
— Monica, 4/13/2009 -
" A very interesting perspective on consumer products trends... might even offer some insight into your own shopping habits! "
— Leslie, 6/12/2007 -
" Interesting book. Makes you think about the decisions you make as a consumer. "
— Namita, 4/13/2007
About the Authors
Michael J. Silverstein joined the Boston Consulting Group in 1980. He currently leads its client service initiative and is a member of the firm’s Executive Committee. He was formerly the global leader of BCG’s consumer practice and is an expert in consumer behavior and the consumer-driven economy. In addition to his client work, Michael is coauthor, with Neil Fiske, of the bestselling title Trading Up. In 2006 his published the sequel, Treasure Hunt. Prior to joining BCG, Michael worked for United Press International, first as a reporter and later in new product development. He holds an MBA with distinction from Harvard Business School and a BA in economics and history from Brown University. In his leisure time, he enjoys running, golf, photography, and cooking. He is a member of Chicago’s Goodman Theatre Board.
John Butman advises and collaborates with individual content experts and leaders of global companies, not-for-profit institutions, consultancies, and government organizations, helping them shape and express their ideas and establish idea platforms. He has written or collaborated on many books, including New York Times, Boston Globe, Business Week, and Toronto Globe and Mail bestsellers. His firm, Idea Platforms, is based in Cambridge, Massachusetts.
About John H. Mayer
John H. Mayer, author and Earphones Award–winning narrator, is a character actor whose voice has been heard on numerous commercials, animated programs, audiobooks, and narrations including E! Entertainment’s Celebrity Profiles. He was a five-year member of the Groundlings comedy theater company in Los Angeles. He is also the co-author of Radio Rocket Boy, an award-winning short film.