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Download Treasure Hunt: Inside the Mind of the New Consumer Audiobook

Extended Audio Sample Treasure Hunt: Inside the Mind of the New Consumer, by Michael J. Silverstein Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (65 ratings) (rate this audio book) Author: Michael J. Silverstein Narrator: John H. Mayer Publisher: Penguin Random House Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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A BMW in a Costco parking lot?

A working-class family with a 50-inch plasma TV?

What’s going on in the mind of the new consumer?

TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.
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Listener Opinions

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Namita | 10/12/2013

    " Interesting book. Makes you think about the decisions you make as a consumer. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Monica | 2/21/2012

    " beginning was interesting, then it lost steam somewhere in the middle where the author starts discussing hotels. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Paula Kirman | 11/28/2011

    " I learned a lot about what drives the spending habits of middle class people, but little in the way of marketing tips to make that information practical. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Leslie | 4/17/2010

    " A very interesting perspective on consumer products trends... might even offer some insight into your own shopping habits! "

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