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Download Winning With the P&G 99: Principles and Practices of Procter & Gamble's Success Audiobook

Extended Audio Sample Winning With the P&G 99: Principles and Practices of Procter & Gambles Success, by Charles L. Decker, Charlie L. Decker Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Charles L. Decker, Charlie L. Decker Narrator: Charles L. Decker, Charlie L. Decker Publisher: Simon & Schuster Audio Format: Abridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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Instantly recognizable as the company behind such familiar products as Ivory soap, Tide detergent and Crest toothpaste, Procter & Gamble is admired as one of the world's best managed companies. Marketing training at P&G rivals that of an MBA degree, and Harvard Business School teaches P&G's brand-management system. Now, a former P&G marketing executive identifies ninety-nine practices and principles that fuel this $35 billion powerhouse -- strategies for success in business and in life.

Here are the beliefs ("A brand can't stand still"), the code of business conduct ("Do the right thing") and the rules of engagement for television advertising ("Show the package in the first eight seconds") that are at the heart of this marketing giant. Here are anecdotes of a corporate culture where winning is the goal, risk avoidance the criterion, and the airtight memo the basis for action.

Accessible and engaging, Winning with the P&G 99 offers the time-tested strategies that have kept P&G on top -- practical insights for anyone managing a business, a career, or striving for a personal best. Download and start listening now!

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