Publisher Description
In today’s world, every company is at risk of having a “Kodak Moment”—watching its industry and the competitive advantages it has developed over years, even decades, vanish overnight. The reason? An inability to adapt quickly to new business realities. Established companies are at risk, but it’s no easier being an agile startup, because most of those fail due to their inability to scale.
In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world’s largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor, Linda Tischler, use case studies to show how this works at Coca-Cola—and how other companies can use the same approach to grow their business. This book is a must for managers inside large corporations as well as entrepreneurs just getting started.
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“Drawing on this experience, he and Tischler walk readers through how to design for agility and speed.”
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Publishers Weekly
About the Authors
David Butler is the vice president of innovation and entrepreneurship at the Coca-Cola Company and is responsible for Coca-Cola’s Accelerator Program, which is designed to generate early-stage, high-growth start-ups. Under Butler’s leadership, Coca-Cola has been recognized with numerous design awards, including the prestigious Grand Prix from the Cannes Lions International Advertising Festival. In 2009 Butler was recognized by Fast Company as a “Master of Design” and by Fortune for its 2013 Executive Dream Team. He is a member of the World Economic Forum’s Global Agenda Council on Design and Innovation.
Linda Tischler is an award-winning editor at Fast Company magazine, where she writes about the intersection of design and business. She helped launch Fast Company’s design website, fastcodesign.com, which is now the web’s largest design site. Prior to joining Fast Company, Tischler was an editor at Boston Magazine, where she initiated the New England Design Awards. She has also written for Metropolitan Home, the Boston Globe, and the Huffington Post.
About Peter Berkrot
Peter Berkrot, winner of Audie and Earphones Awards for narration, is a stage, screen, and television actor and acting coach. He has narrated over 450 works that span a range of genres, including fiction, nonfiction, thriller, and children’s titles. His audiobook credits include works of Alan Glynn, Eric Van Lustbader, Nora Roberts and Dean Koontz. In film and television, he appeared in Caddyshack, America’s Most Wanted, and Unsolved Mysteries. He performs in regional and New York theaters and directs the New Voices acting school.