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Download Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too) Audiobook

Extended Audio Sample Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too), by David Butler, Linda Tischler Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: David Butler, Linda Tischler Narrator: Peter Berkro Publisher: Tantor Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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In Design to Grow, learn how Coca-Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast-changing market conditions.

In today’s world, every company is at risk of having a “Kodak Moment”—watching its industry and the competitive advantages it has developed over years, even decades, vanish overnight. The reason? An inability to adapt quickly to new business realities. Established companies are at risk, but it’s no easier being an agile startup, because most of those fail due to their inability to scale.

In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world’s largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor, Linda Tischler, use case studies to show how this works at Coca-Cola—and how other companies can use the same approach to grow their business. This book is a must for managers inside large corporations as well as entrepreneurs just getting started.

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Quotes & Awards

  • “Drawing on this experience, he and Tischler walk readers through how to design for agility and speed.”

    Publishers Weekly

  • “An easy-to-read look into the transformative forces inside a behemoth company.”


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About the Author

David Butler is the vice president of innovation and entrepreneurship at the Coca-Cola Company and is responsible for Coca-Cola’s Accelerator Program, which is designed to generate early-stage, high-growth start-ups. Under Butler’s leadership, Coca-Cola has been recognized with numerous design awards, including the prestigious Grand Prix from the Cannes Lions International Advertising Festival. In 2009 Butler was recognized by Fast Company as a “Master of Design” and by Fortune for its 2013 Executive Dream Team. He is a member of the World Economic Forum’s Global Agenda Council on Design and Innovation.