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Download Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (And How You Can Too) Audiobook

Extended Audio Sample Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (And How You Can Too), by David Butler Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: David Butler, Linda Tischler Narrator: Peter Berkrot Publisher: Tantor Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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In today's world, every company is at risk of having a “Kodak Moment”-watching its industry and the competitive advantages it has developed over years, even decades, vanish overnight. The reason? An inability to adapt quickly to new business realities. Established companies are at risk, but it's no easier being an agile startup, because most of those fail due to their inability to scale. In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor, Linda Tischler, use case studies to show how this works at Coca-Cola-and how other companies can use the same approach to grow their business. This book is a must for managers inside large corporations as well as entrepreneurs just getting started. Download and start listening now!

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Quotes & Awards

  • “Drawing on this experience, he and Tischler walk readers through how to design for agility and speed.”

    Publishers Weekly

  • “An easy-to-read look into the transformative forces inside a behemoth company.”

    Booklist

  • Drawing on this experience, he and Tischler walk readers through how to design for agility and speed. Publishers Weekly
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