Meet Justin Campbell. He’s a newly minted MBA who’s landed a coveted
job in consulting. He’s headed to Chicago to serve HGS, a large client
with an intriguing new technology its executives haven’t yet decided how
to exploit. Constrained by a short timeline and limited information,
Justin and his team use state-of-the-art strategy tools to analyze
Justin is energized by this challenging
assignment, but soon finds the application of his strategy toolkit isn’t
as straightforward as he’d expected. The political and organizational
forces swirling within HGS complicate his analyses and test his
fundamental understanding of important strategic concepts.
Justin and his cohorts aren’t “real”—What I Didn’t Learn in Business School
is a business novel. But they’re realistic: they’re just like us. They
are humans, not human resources, and they each have their own
personality, motives, and skills. Their story reveals both the strengths
and the limitations of common strategy tools. And it demonstrates
tactics for navigating the messy organizational dynamics that can make
or break a company’s efforts to craft successful strategies.
What I Didn’t Learn in Business School is a
compelling listen—whether you’re a recent business school grad
struggling to apply your new knowledge or an experienced leader who
already knows that no strategy is created in a vacuum. Download and start listening now!