Since rising out of the New York City streets over 25 years ago, Russell Simmons has helped create such groundbreaking ventures as Def Jam Records, Phat Farm, and Def Comedy Jam. Russell might have helped introduce hip-hop to the world, but he credits his success to his belief in a strong set of principles—or laws. In 12 straightforward steps, Russell reveals a path that can be followed by anyone struggling to realize their dreams. Russell’s laws stem from the belief that it’s impossible to receive any sort of lasting success from the world without giving something of lasting value to the world first. Blending business insight, universal spiritual truths, and an inspired sense of purpose, Do You! crosses the lines of age, race, and background, with wisdom that will lift you up and motivate you to pursue your vision.
Download and start listening now!
"Great book. A little squishy on the spiritual side, but damn what a good book. Russell talks about not only his successes but his failures as well. Russell is similar to a modern-day Ayn Rand, in his philosophies. This is also a very good book for youngsters."
— Paul (4 out of 5 stars)
" Took a while to finish, but that could be a good thing. This book challenges you (a young twenty something year old) to think about how we view 'work'. "
— Jeremy, 2/18/2014" Nice book on success principles. Russel adds a different perspective. I enjoyed it. "
— Pablo, 2/12/2014" Very good book and it show u that happiness is within u and tryna go out and find it wit material item aint gonna work. His beliefs maybe different but i can relate thou "
— Theblackpolojockey, 1/29/2014" I think that this book is a great resource for a very specific population. Those young people who can relate to the hip hop culture will find a lot of valuable inspiration for this work. I also found much in this book that was of value but I am definitely not its target audience. "
— Kim, 1/29/2014" WOW!!! This book is amazing and really helped me change my entire attitudes around. Highly, highly recommend this book! "
— Mike, 1/27/2014" This was a great book! Very uplifting and full of great advice. All 12 of the laws are common sense, but easier said then done and as he says in the book "Remember to remember". Russel Simmons is the hip-hop mogul and owner of many companies. Some of his ventures are Rush Philanthropic, Rush Card, Phat Farm, Baby Phat, Global Grind, and many, many more. He walks you through the start of his career and how he got to where he is today by "trying" to follow these rules. He mentions several times in the book that sometimes he catches himself breaking his own laws, but growth is needed everywhere. He often talks about spirituality but he clarifies in the introduction this book is not based on religion or any particular sect of religion. You can use his advice and laws in your personal life and in the business world and as he walks you through each chapter he explains how the particular law applies to him in both his business and personal life. He also makes it very clear that the book is not about. It is not about his full life story, it's not a surefire ways to get rich, it's not about industry or personal life gossip and behind the scenes secrets. The book is simply about being or becoming a better you whether in life, business or both. That being said my personal favorite of the laws is number five: Never Less Than Your Best. He explains how and why this law works and how to incorporate it into everyday use. I highly recommend this book, especially to business students, professionals and anyone looking for a change. The laws are common sense, but often forgotten or ignored. Check it out! "
— Miranda, 1/22/2014" I liked his other book, "Super Rich: A Guide to Having It All" much better. "
— Kris, 1/19/2014" A must-read book on success frameworks in self development for knowledge workers, managers, executives, and entrepreneurs. "
— Lori, 1/19/2014" a must read for anyone "
— Nate, 1/19/2014" This book was phenomenal! It changed the way I think and had a very positive effect on my life. It truly changed my life! I recommend it to all! "
— Brandon, 12/28/2013" A little full of himself, but principles are good. "
— Marlon, 12/22/2013Russell Simmons has been influential in various business and media ventures including Def Jam Recordings, Phat Farm, Baby Phat, Run Athletics, Simmons Lathan Media Group, and many more. A native New Yorker, he is the proud father of two daughters.
Chris Morrow is the author of Stir It Up: Reggae Album Cover Art and has written about hip-hop and politics for numerous publications, including The Source and the New York Daily News. A resident of Brooklyn, New York, he has been working as a speechwriter for Russell Simmons since 2003.