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Download Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs Audiobook (Unabridged)

Extended Audio Sample Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs (Unabridged), by Craig Stull
3.87 out of 53.87 out of 53.87 out of 53.87 out of 53.87 out of 5 3.87 (0 ratings) (rate this audio book) Author: Craig Stull Narrator: Sean Pratt Publisher: Gildan Media LLC Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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Product and service sensations like the iPod, Starbucks, or FedEx were seemingly successful overnight. But, it wasn't luck, creativity, or clever marketing that led to their breakthroughs. Anyone can create hits that resonate if they stop guessing what people need and start spending their time building real and deep connections to what their buyers value most.

A proven strategy for dominating markets developed over 15 years, Tuned In reveals the secrets that separate market leaders from followers and failures. It shows you how to stop wasting time and money trying to be innovative and start creating resonators - great products or services that people buy without thinking because they solve the problems they have and make their lives better.

Using a simple six-step process, Tuned In teaches you how to discover real and meaningful insights into any market. You'll learn how to identify unresolved problems, understand what buyers really want, create breakthrough experiences, and establish strong, sustainable connections to your market. Through dozens of real-life examples across a wide variety of industries, you'll learn how leaders create products and services that resonate - and the traps many others fall into when they don't.

Anyone can use Tuned In to replicate the model for success. It works for well-known companies like Ford, Apple, and GE and those not-so-famous like GoPro and Zipcar. It works for realtors, doctors, ministers and even rock stars. Tuned In teaches you how to transform your everyday activities into those which create the kind of culture that builds market leaders.

If you want to win in today's marketplace, stop pushing products your buyers don't want with expensive, meaningless advertising. Instead, listen to Tuned In and discover how to connect to what people really want, and ï most importantly ï how you can become an organization they trust. Download and start listening now!

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Listener Opinions

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Dmitry | 5/25/2011

    " This book offers a very practical framework for investigating environment in search of truly great product ideas and implementing them the right way. It is a nice complement to Pragmatic Marketing trainings (authors of the book are also founders of PM). "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Brett | 1/27/2011

    " A great methodology for determining whether you're listening to yourself or the market. Clearly, the latter is a depiction of opportunity-meets-reality. It debunks the idea that "if you build it they will come" has any staying power in modern markets. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Steven | 3/13/2010

    " Excellent read for anyone wishes to further their career, develop leadership skills, or learn to promote yourself. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Thaddeus | 12/25/2008

    " This was a very good book. It gives you an opportunity and a basice framework about on how to change your perspective, thereby enabling new or fresh ideas. "

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