Publisher Description
A revolutionary marketing strategy proven to drive sales and growth
They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no longer about keyword-stuffing and link-building; in fact, using those tactics today gets your page shuffled to the bottom of the heap. Quality content is the key to success, and you already have the ingredients in-house. This book shows you how to structure an effective content strategy using the same proven principles that have revolutionized marketing for all types of businesses, across industries.
Author Marcus Sheridan's pool company struggled after the housing collapse; today, they're one of the largest pool installers in the U.S., turning away millions of dollars in business they simply cannot accommodate every year. How did he manage it? He answered questions. This audiobook shows you how Marcus's strategy can work for your business, and how to use your keyboard to bring customers through the door.
Boost your company's web presence with methods that work
Build a level of trust that generates customer evangelism
Leverage your in-house resources to produce winning content
Utilize tactics that work, regardless of industry or sector
When people have questions, they ask a search engine. If you have answers, the right content strategy will get them to the top of the search results and seen by millions of eyes every day. Drop the marketing-speak, stop "selling," and start answering. Be seen as an authority, not just another advertisement. They Ask You Answer describes a fresh approach to marketing and the beginning of big things for your business.
Download and start listening now!
About the Narrators
Cassandra Campbell has won multiple Audie Awards, Earphones Awards, and the prestigious Odyssey Award for narration. She was been named a “Best Voice” by AudioFile magazine and in 2018 was inducted in Audible’s inaugural Narrator Hall of Fame.
Cassandra Campbell has won multiple Audie Awards, Earphones Awards, and the prestigious Odyssey Award for narration. She was been named a “Best Voice” by AudioFile magazine and in 2018 was inducted in Audible’s inaugural Narrator Hall of Fame.
Gabrielle de Cuir, award-winning narration, has narrated over two hundred titles and specializes in fantasy, humor, and titles requiring extensive foreign language and accent skills. She was a cowinner of the Audie Award for best narration in 2011 and a three-time finalist for the Audie and has garnered six AudioFile Earphones Awards. Her “velvet touch” as an actor’s director has earned her a special place in the audiobook world as the foremost producer for bestselling authors and celebrities.