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Download The Ten Commandments for Business Failure Audiobook

Extended Audio Sample The Ten Commandments for Business Failure Audiobook, by Donald R. Keough Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Donald R. Keough Narrator: George Guidall Publisher: Penguin Random House Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: July 2008 ISBN: 9781436243490
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Don Keough—a former top executive at Coca-Cola and now chairman of the elite investment banking firm Allen & Company—has witnessed plenty of failures in his sixty-year career (including New Coke). He has also been friends with some of the most successful people in business history, including Warren Buffett, Bill Gates, Jack Welch, Rupert Murdoch, and Peter Drucker.

Now this elder statesman reveals how great enterprises get into trouble. Even the smartest executives can fall into the trap of believing in their own infallibility. When that happens, more bad decisions are sure to follow.

This light-hearted “how-not-to” book includes anecdotes from Keough's long career as well as other infamous failures. His commandments for failure include: Quit Taking Risks; Be Inflexible; Assume Infallibility; Put All Your Faith in Experts; Send Mixed Messages; and Be Afraid of the Future.

As he writes, “After a lifetime in business I've never been able to develop a step-by-step formula that will guarantee success. What I could do, however, was talk about how to lose. I guarantee that anyone who follows my formula will be a highly successful loser.”

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About the Author

Donald R. Keough is chairman of the board of the investment banking firm Allen & Company. He served as president, chief operating officer, and a director of The Coca-Cola Company from 1981 to 1993. He was reelected a director of the company in 2004. He has served on many prominent boards of directors including those of Berkshire Hathaway, McDonald’s, the Washington Post Company, Home Depot, H. J. Heinz Company, and the University of Notre Dame.

About the Narrator

George Guidall, winner of eighty-eight AudioFile Earphones Awards, has twice won the prestigious Audie Award for Excellence in Audiobook Narration. In 2014 the Audio Publishers Association presented him with the Special Achievement Award for an audiobook narrator of exceptional stature and accomplishment. During his thirty-year recording career he has recorded over 1,100 audiobooks, won multiple awards, been a mentor to many narrators, and shown by example the potential of fine storytelling. Among Guidall’s narration achievements are Crime and Punishment, The Iliad, and John Irving’s A Widow for One Year, which earned him an Audie Award for best unabridged narration of a novel, an honor he captured again for his rendition of Wally Lamb’s I Know This Much Is True. Guidall’s forty-year acting career includes starring roles on Broadway, an Obie Award for best performance off Broadway, and frequent television appearances.