Amid perpetual upheavals and accelerating world changes, we transition from the Experience Economy where buyers choose memorable outcomes to the Transformational Economy where buyers choose meaningful, authentic, and socially responsible outcomes. Because your customers want to become a better version of themselves, your company must become a better version of itself. This book’s premise: the future belongs to the nimble, those able to resiliently innovate to deliver meaningful goods and services that customers seek. Being nimble makes demands on your company that go beyond traditional business strategies, tactics, and company culture. This book takes a fresh look at the root causes of upheavals and offers pragmatic solutions that can address these causes in today’s chronically volatile business environment.
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