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Download The Method Method: Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down Audiobook

Extended Audio Sample The Method Method: Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down Audiobook, by Eric Ryan Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Eric Ryan, Adam Lowry Narrator: Eric Ryan, Adam Lowry, Lloyd James Publisher: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: February 2012 ISBN: 9781469000145
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An inspiring case study for the next generation of start-ups by the unconventional founders of Method.

Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method’s ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.

The Method Method is an irreverent, candid, firsthand case study. Listeners will learn how today’s consumers behave, how today’s companies compete, and how both groups are acting together to drive profound global change.

Download and start listening now!

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About the Author

Eric Ryan is the cofounder of Method, a San Francisco-based corporation that manufactures biodegradable, nontoxic cleaning supplies. Ryan spent seven years in advertising and branding for companies such as Gap and Saturn before starting Method in 2001. He is the coauthor of The Method Method: Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down.

About the Narrator

Lloyd James (a.k.a. Sean Pratt) has been narrating since 1996 and has recorded over six hundred audiobooks. He is a seven-time winner of the AudioFile Earphones Award and has twice been a finalist for the prestigious Audie Award. His critically acclaimed performances include Elvis in the Morning by William F. Buckley Jr. and Searching for Bobby Fischer by Fred Waitzkin, among others.