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Download The Man Who Lied to His Laptop: What Machines Teach Us About Human Relationships Audiobook

Extended Audio Sample The Man Who Lied to His Laptop: What Machines Teach Us About Human Relationships Audiobook, by Clifford Nass Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Clifford Nass, Corina Yen Narrator: Sean Pratt, Lloyd James Publisher: Recorded Books: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: September 2010 ISBN: 9781596596665
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STARTLING INSIGHTS INTO PERSUASION, TRUST, EMPATHY, AND TEAMWORK BASED ON REVELATIONS ABOUT HOW WE TREAT OUR COMPUTERS The driver was insistent: “A woman should not be giving directions.” Despite the customer service rep’s reassurance that the navigation system in his car wasn’t actually a woman—just a computer with a female voice—the driver (and many others like him) refused to listen. There was only one person for BMW to call for help: Clifford Nass, one of the world’s leading experts on how people interact with technology. After two decades of studying problems like BMW’s GPS system, Microsoft’s Clippy (the most hated animated character of all time), and online evaluations that led people to lie to their laptops, Nass has developed a powerful theory: Our brains can’t fundamentally distinguish between interacting with people and interacting with devices. We will “protect” a computer’s feelings, feel flattered by a brown-nosing piece of software, and even do favors for technology that has been “nice” to us. All without even realizing it. Nass has found that the most powerful strategies for working with people can be learned from watching what succeeds and fails in technology interfaces. If a computer can make friends, build teams, and calm powerful emotions, so can any of us. Nass’s studies reveal: • Mixing criticism with praise—a popular tactic for managers—is a destructive method of evaluation. • Opposites don’t attract—except when one gradually changes to become more like the other. • Flattery works—even when the recipient knows it’s flattery. • Team-building exercises don’t build teams—but the right T-shirt can. • Misery loves company—but only if the company is miserable, too. Nass’s discoveries push the boundaries of both psychology and technology and provide nothing less than a new blueprint for successful human relationships. Download and start listening now!

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Quotes & Awards

  • “If Dale Carnegie had been a Google engineer, this is how he would have written How to Win Friends and Influence People. Cliff Nass shows us how much we can learn about people by understanding how people interact with computers.”

    Chip Heath, coauthor of Switch and Made to Stick

  • “With the help of real experiments, rather than anecdotes or impressions, Clifford Nass uses people's interactions with computers as a window into social and professional life. The book is filled with insights about an increasingly important part of our lives.”

    Steven Pinker, Harvard College Professor of Psychology, Harvard University, and author of How the Mind Works and The Stuff of Thought

  • “With engaging illustrations and compelling evidence, Clifford Nass shows how interactions with our most advanced machines reveal our most primitive workings.”

    Robert B. Cialdini, author of Influence: Science and Practice

  • The Man Who Lied to His Laptop is brilliantly accessible and will give you breakthrough insights about the single most important secret to success in business and life-building better relationships! This book is a must-read for every leader in these turbulent times.”

    Mark Thompson, coauthor of Success Built to Last

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About the Author

Clifford Nass is the Thomas M. Storke Professor at Stanford University and director of the Communication between Humans and Interactive Media Lab. A highly sought-after consultant, Nass has applied his research to over 250 media products and services for companies including Microsoft, Toyota, Nissan, BMW, Philips, Sony, Time-Warner, Dell, Hewlett-Packard, Charles Schwab, and Fidelity. He is the author of The Man Who Lied to His Laptop and currently lives in Silicon Valley.

About the Narrators

Sean Pratt, a working actor for over twenty-five years, has performed at numerous regional theaters around the country. He is the author of To Be or Wanna Be, and he has recorded over seven hundred books in just about every genre, earning eight AudioFile Earphones Awards and four Audie Award nominations.

Lloyd James (a.k.a. Sean Pratt) has been narrating since 1996 and has recorded over six hundred audiobooks. He is a seven-time winner of the AudioFile Earphones Award and has twice been a finalist for the prestigious Audie Award. His critically acclaimed performances include Elvis in the Morning by William F. Buckley Jr. and Searching for Bobby Fischer by Fred Waitzkin, among others.