Extended Audio Sample

The Long Tail: Why the Future of Business Is Selling Less of More Audiobook (Unabridged)

Extended Audio Sample The Long Tail: Why the Future of Business Is Selling Less of More (Unabridged), by Chris Anderson
3 out of 53 out of 53 out of 53 out of 53 out of 5 4.17 (8,792 ratings) (rate this audio book) Author: Chris Anderson Narrator: Christopher Nissley Publisher: Hyperion Format: Unabridged Audiobook Audio Length: Release Date:
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Our world is being transformed by the Internet and the near limitless choice that it provides to consumers; tomorrow's markets belong to those who can take advantage of this. The Long Tail is really about the economics of abundance, an entirely new model for business that is just starting to show its power as unlimited selection reveals new truths about what consumers want and how they want to get it. The record business has been transformed by iTunes and Rhapsody; a similar transformation is coming to just about every industry imaginable.

What happens when everything in the world becomes available to everyone? When the combined value of all the millions of items that may sell only a few copies equals or exceeds the value of the few items that sell millions each? When a bunch of kids with no profit motive can record a song or make a video and get the same electronic distribution for it as the most powerful corporation?

Chris Anderson, editor in chief of Wired magazine, first explored The Long Tail in an article that has become one of the most influential business essays of our time. Using the worlds of movies, books, and music, he showed how the Internet has made possible a new world in which the combined value of modest sellers and quirky titles equals the sales of the top hits. He coined the term The Long Tail to describe this phenomenon, a phrase that's since appeared in boardrooms and media around the world.

In short, though we still obsess over hits, Anderson writes, they are not quite the economic force they once were. Where are those fickle consumers going instead? No single place. They are scattered to the winds as markets fragment into a thousand niches. Download and start listening now!

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Listener Reviews

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Review by Jim | 2/18/2014

    " This examination of the web's most successful storefronts was really interesting, even to someone like me who doesn't love reading the business pages of the newspaper. It's more about how smart people are taking advantage of the potential of the internet and how that is a good thing for people interested in buying, say, funny wigs for the newborns. Or something. Just go read it. It's short. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Review by Tony Canas | 2/17/2014

    " Fantastic read, makes tons of sense and teaches you how to think about stores like Amazon and iTunes and how they truly are different from brick and mortar stores. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Review by Pamela | 2/13/2014

    " Great stuff about the new markets being opened up by the Internet and how to reach them....though I think a lot of the book's prophecies have yet to be realized. For anyone in marketing, this is a must-read, I think. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Review by Lori Grant | 2/3/2014

    " A should-read book for knowledge workers and entrepreneurs on concepts and trends regarding technology. "

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About the Author
Author Chris Anderson

Chris Anderson is the editor in chief of Wired, which he has led to multiple National Magazine Award nominations, as well as winning the prestigious top prize for General Excellence in 2005, 2007, and 2009. In 2009, the magazine was named Magazine of the Decade by the editors of AdWeek. He is the co-founder of 3D Robotics, a fast-growing manufacturer of aerial robots, and DIY Drones. He is the author of the New York Times bestseller The Long Tail and Free: The Future of a Radical Price. He lives in the San Francisco Bay Area.