Today's leaders often lack clarity and therefore the ability to execute, leaving their organizations mired in the status quo. Renowned leadership expert Mark Sanborn demystifies the essential elements of great leadership and provides a formula for leaders to achieve breakthrough success.
Culture, inspiration, and emotion--these are the three new imperatives of the intentional leader. They're the focus of consistent action that a leader must take daily to lead powerfully in the world that is, not the world that was. While every company will approach these three imperatives differently, they're the backbone of a successful company, and they're the essential elements of intentional leadership.
The Intention Imperative explains how five very different businesses use clarity of purpose and consistent action to achieve extraordinary success in their given fields. Using their practices as examples, Sanborn shows how they've harnessed the three imperatives and how it's possible to improve your own business by adopting their practices. The larger points of intentional leadership, intentional leaders, and their place in the current world are explained, giving readers the opportunity to spot the parallels in real-world examples. In addition, readers will
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Mark Sanborn, CSP and CPAE, is president of Sanborn & Associates, Inc., an idea studio dedicated to developing leaders in business and in life. He is an international bestselling author and noted authority on leadership, customer service, and turning the ordinary into the extraordinary. His book The Fred Factor has sold over one million copies. Leadershipgurus.net lists him as one of the top fifteen leadership experts in the world.
Tom Parks is an AudioFile Earphones Award-winning narrator who has also been a finalist for the prestigious Audie Award for best narration. He has been involved in recording audiobooks and voice-overs for over thirty years and through an eclectic range of projects. In addition to performing and directing, he is also an active musician, drumming in musical theater productions in the Midwest, and is in demand as a conference speaker.