It’s not how good you are. It’s how well you tell your
Big corporations might have huge marketing and advertising
budgets but you’ve got a story. Your brand story isn’t just what you tell
people. It’s what they believe about you based on the signals your brand sends.
The Fortune Cookie Principle is a
brand building framework and communication strategy consisting of twenty keys
that enable you to begin telling your brand’s story from the inside out. It’s
the foundation upon which you can differentiate your brand and make emotional
connections with the kind of clients and customers you want to serve.
The most successful brands in the world don’t behave like
commodities and neither should you. A great brand story will make you stand
out, increase brand awareness, create customer loyalty, and power profits. Isn’t
it time you gave your customers a story to tell? The Fortune Cookie Principle will show you how. Download and start listening now!