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Extended Audio Sample The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business Needs One, by Bernadette Jiwa Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Bernadette Jiwa Narrator: Bernadette Jiwa Publisher: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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It’s not how good you are. It’s how well you tell your story.

Big corporations might have huge marketing and advertising budgets but you’ve got a story. Your brand story isn’t just what you tell people. It’s what they believe about you based on the signals your brand sends. The Fortune Cookie Principle is a brand building framework and communication strategy consisting of twenty keys that enable you to begin telling your brand’s story from the inside out. It’s the foundation upon which you can differentiate your brand and make emotional connections with the kind of clients and customers you want to serve.

The most successful brands in the world don’t behave like commodities and neither should you. A great brand story will make you stand out, increase brand awareness, create customer loyalty, and power profits. Isn’t it time you gave your customers a story to tell? The Fortune Cookie Principle will show you how.

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Quotes & Awards

  • “The wisdom in this book is better than any fortune. Read and apply!”

    Chris Guillebeau, New York Times bestselling author of $100 Startup

  • “This book is an inspiration. Bernadette ignites real-world experience with a true passion for helping businesses move to the next level.”

    Mark Schaefer, author of Return on Influence

  • “Full of inspiring stories about what makes businesses unique (and successful) in today’s supersaturated markets.”

    David Airey, author of Work for Money, Design for Love

  • “It’s so easy to over-complicate what great brands and new businesses need to do to resonate with their consumers. The simple questions asked in this book help you to demystify that process.”

    Wendy Wilson Bett, cofounder of Peter’s Yard

  • “This book will give you a new perspective on your marketing and help you move from talking about yourself to talking about things your customers actually care about.”

    Joe Pulizzi, founder of Content Marketing Institute

  • “If you’re someone who cares about why you do what you do and how you do it, this book is for you.”

    Tina Roth Eisenberg, founder of Tattly

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