Make Your Idea Matter is a call to action for entrepreneurs, emerging brands and anyone with a great idea, who knows that to stand out in today's noisy world they need to tell a better story. It is full of bite-sized business and brand storytelling ideas originally sparked on Bernadette Jiwa's award-winning business blog TheStoryofTelling.com. Use this book as both inspiration and guide to help you tell the best stories you can tell about your business, your ideas and the work that matters to you. Reawaken a thought or an idea you've already had. Spark new ones. Discover different ways of thinking about your business, what you do and how you tell your story. Then go make your idea matter.
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"Interesting book. It tells you how to differentiate your idea and make your idea and story more interesting to know about and share." — Abdulaziz (4 out of 5 stars)
"Interesting book. It tells you how to differentiate your idea and make your idea and story more interesting to know about and share."
" This book inspired me. And with all the business and self-help books I read, that takes something special. "
" A beautifully written book. Compels you to get off your ass and do something about the idea that you've always had. "
" Short read which reinforces its message throughout. Could do with more depth in terms of actions, but does provide a good series of questions to ask yourself about your brand, mission, customers, value proposition, and more. "
" A short book with a lot to chew on for anyone in business. "
Bernadette Jiwa is the bestselling author of Make Your Idea Matter and was voted Australia’s Best Business Blogger in 2012. She works as a brand strategist with entrepreneurs from around the world, showing them how to differentiate and add value to their businesses by telling a better brand story.
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