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Download Difference: The One-Page Method for Reimagining Your Business and Reinventing Your Marketing Audiobook

Extended Audio Sample Difference: The One-Page Method for Reimagining Your Business and Reinventing Your Marketing, by Bernadette Jiwa Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Bernadette Jiwa Narrator: Bernadette Jiwa Publisher: Brilliance Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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Marketing is not a department—it’s the story of how you create difference for your customers. We spent $500 billion globally on advertising in 2013. Every year we’re spending more money, to interrupt more people, more often, with messages they don’t care about and don’t pay attention to. We have come to believe that the way to succeed is to have an advantage—by being different or better, more visible, or just plain louder.

What if, instead of finding ways to be one step ahead of your competition, you could build and market your business to give people a reason to choose you? What if you could completely reinvent a category or experience? What if you could stop trying to beat the competition, and become the competition? Difference lifts the lid on how brands like Airbnb, Uber, and Apple have succeeded by creating difference, and gives you a new one-page method for reimagining your business and reinventing your marketing. It helps you to recognize opportunities that create value, to develop products and services that people want, and to matter to your customers.

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