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The End of Business as Usual: Rewire the Way You Work to Succeed in the Consumer Revolution Audiobook
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(3.03) - 108 listener ratings
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Publisher Description
It’s a new era of business and consumerism— and you play a role in defining it Today’s biggest trends—the mobile web, social media, real-time— have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. Its critical insights include: • Shared experiences are redefining brands in digital consumer landscapes, and astute brands can now also create and steer these experiences • Consumer influence is growing, and businesses can use this to their advantage • Connect with a rising audience (and with audiences of audiences) through new touchpoints between consumers, brands, and new influencers • Create a culture of change to earn trust, influence, and significance among connected customers Rather than disregard these new consumer behaviors, learn from them in order to drive engagement with your stakeholders. Raise the significance of your business and your brand by implementing new ways to connect, learn, and adapt. While other businesses will fall to digital Darwinism, your business will evolve and thrive. This is the end of business as usual and the beginning of a new era of relevance.
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"I read a social media book every month but Brian is by far one of the best thought leaders in the social business space. This book is loaded with case studies and helpful data that Brian breaks down into tangible meaning."
— Mike (5 out of 5 stars)
Quotes
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“To be successful in business, you need to see what others don’t. Start with this book. Someone’s going to do it, why not you?”
— Mark Cuban, owner of the Dallas Mavericks and chairman of HDNet -
“Innovation has always changed the business landscape. People expect to access information anywhere, anytime, and on any device. Collaborative, cloud, and video technologies are leading this change. As Mr. Solis correctly writes, companies have to lead this change, not follow.”
— John Chambers, CEO of Cisco Systems, Inc. -
“Winning the hearts and minds of customers with new media experiences will turn them into your most valuable sales force. Solis’ book is the map to unleash this treasure.”
— Peter Guber, author of Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story -
“Your customers will share their experiences both good and bad. Now that everyone is connected, it’s amplified and incredibly influential. This book will help you rethink your vision and mission to survive in a new era of digital Darwinism.”
— Mark Burnett, television executive producer
The End of Business as Usual Listener Reviews
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" Good graphics, good case studies, good business acumen and good narrative. A good pick for entrepreneur on how to make social site work for you. "
— Luaba, 12/5/2013 -
" Some of it was a little too high-level for me. But I did enjoy Solis' categorization of companies based on their social media strategies. Chapters 18 and 20 were my favorite. "
— Donna, 2/14/2013 -
" This book had some good points, however the layout and typesetting is visually distracting, making it needlessly harder to get through the text. I picked out specific chapters and sections from the TOC that interested me and skipped wading through the rest. "
— Carolyn, 2/9/2013 -
" Insightful analysis. Predictive. Wordy. "
— Chris, 2/4/2013 -
" I'm a huge fan of Brian Solis, though I think the second half of the book could have been simplified a little more in their presentation. Great information from a guy who knows what he's talking about! "
— Lori, 12/31/2012 -
" Very..very good and insightful. "
— Michael, 8/31/2012 -
" Great concepts and information badly put together. I struggled to extract what I needed here. "
— Neve, 7/15/2012 -
" This is available in electronic format and I read it on my iPad. "
— Mary, 7/14/2012 -
" Some useful insights but otherwise very dull. "
— Owen, 4/5/2012
About Brian Solis
Brian Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on business and culture. He is principal of Altimeter Group, a leading research-based advisory firm in Silicon Valley. He has led strategy development and change management initiatives for Fortune 500 companies and emerging businesses all over the world. His blog, BrianSolis.com, is among the world’s leading business strategy and marketing resources.
About Lloyd James
Lloyd James (a.k.a. Sean Pratt) has been a working professional actor in theater, film, television, and voice-overs for more than thirty years. He has narrated over one thousand audiobooks and won numerous Earphones Awards and nominations for the Audie Award and the Voice Arts Award. He holds a BFA degree in acting from Santa Fe University, New Mexico.