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Download The Design of Everyday Things Audiobook

Extended Audio Sample The Design of Everyday Things, by Donald A. Norman Click for printable size audiobook cover
4 out of 54 out of 54 out of 54 out of 54 out of 5 4.00 (4,376 ratings) (rate this audio book) Author: Donald A. Norman Narrator: Peter Berkro Publisher: Tantor Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time.

In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Now fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how—and why—some products satisfy customers while others only frustrate them.

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Quotes & Awards

  • “Makes a strong case for the needlessness of badly conceived and badly designed everyday objects…This book may herald the beginning of a change in user habits and expectations, a change that manufacturers would be obliged to respond to. Button pushers of the world, unite.”

    Los Angeles Times

Listener Opinions

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Scott Suthren | 1/23/2014

    " Kickstarted my career in experience design. Great book for simple but obvious insights. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Coral Rose | 1/14/2014

    " Someone from work borrowed this. I will have to wait a bit to finish it. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Stephanie | 1/5/2014

    " I did enjoy it, but it got a little repetitive. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Sonia | 12/19/2013

    " Every designer should read this book. You will approach the simple task of opening a door in a whole new way. "

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About the Author
Author Donald A. Norman

Donald A. Norman is cofounder of the Nielsen Norman Group, an executive consulting firm that helps companies produce human-centered products and services. He is Breed Professor of Design Emeritus at Northwestern University and Professor Emeritus at the University of California, San Diego, where he was founding chair of the Department of Cognitive Science and chair of the Department of Psychology. He has served as Vice President of Apple computer’s advanced technology group, and his many books include Emotional Design, The Design of Future Things, and Living with Complexity.