Featured in the bestselling book Born to Run, coach and performance guru Eric Orton has spent a
lifetime learning and thinking about running and about the limitless
possibilities of the human body and mind. In The Cool Impossible, Orton shares his wealth of knowledge in an
inspiring step-by-step guide that will open up a new world of achievement for
runners of all levels of ability and experience.
The truth is this: Athleticism is awareness. That simple
phrase is at the core of The Cool
Impossible. Athleticism requires awareness of form and technique, awareness
of our effort level, and, most important, awareness of what we think (and don’t
think). And with that awareness comes the possibility of endless potential and
improvement, progress and mastery—and, ultimately, achievement that you never
before would have thought possible.
With a program focused on proper running form, strength
development, and cardiovascular training, Orton will help first-step beginners,
prime-time competitors, and enduring veterans reach “the cool impossible”—the
belief that any achievement, athletic or otherwise, is within our reach. Inside
- Foot strength exercises to catapult performance,
combat injuries, and transform technique
- A total-body strength program aimed at creating
an athletic running body
- Step-by-step form coaching for performance
enhancement and lifelong healthy running
- A training program providing the building blocks
for endurance, strength, and speed
- No-nonsense nutrition strategies for performance,
health, and the ultimate running body
- Visualization and mind-training tactics to run
and live the cool impossible
- And much more.
Natural running is about so much more than barefoot running.
It’s about the joy of running that we were all naturally born with and can
reawaken. Like a favorite running companion, The Cool Impossible will be there with you, stride for stride and
mile for mile, helping you go farther than you ever could have on your own. Download and start listening now!