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Extended Audio Sample The As If Principle: The Radically New Approach to Changing Your Life, by Richard Wiseman Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (41 ratings) (rate this audio book) Author: Richard Wiseman Narrator: Ralph Liste Publisher: Brilliance Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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Victorian philosopher William James had a theory about emotion and behavior: It isn’t that our feelings guide our actions (feel happy and you will laugh). On the contrary, it is our actions that guide our emotions (laugh and you will feel happy). This led James to a remarkable conclusion: “If you want a quality, act as if you already have it.” Roused by James’s astonishing discovery, renowned psychologist and bestselling author Richard Wiseman confirms James’ principle and shows how the self-help genre has for too long put the cart before the horse in trying to help us take control of our lives. Bringing to the table a dazzling array of firsthand experiments, surprising histories, and psychological case studies, Wiseman illustrates in brilliant detail how we can apply this principle in our daily lives:

•Smile to become measurably happier

•Wash your hands to drive away guilt

•Clench your fist to increase your willpower

•Eat with your non-dominant hand to lose weight

•Nod while speaking to become more persuasive

•Act like a newlywed to rekindle your marriage

Lively, engaging, and truly mind-changing, The As If Principle is that rare gem that offers real, workable solutions for your day-to-day goals while helping you to instantly take control of your emotions. Whether it’s quitting a bad habit, persevering through a difficult task, or achieving your dream self, The As If Principle can help. Don’t just think about changing your life. Do it.

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Quotes & Awards

  • “The as-if principle can help you get motivated, fall in love, avoid anxiety, stay thin, and be more joyous.”


  • “Drawing from such well-known trials and tests as the Zimbardo prison study and Stanislavski acting method, as well as historical and pop culture figures like Frederick Douglass and Joan Baez. Wiseman makes a convincing argument for the power of action.”

    Publishers Weekly

  • “An intriguing new slant to personal transformation.” 

    Kirkus Reviews

Listener Opinions

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 by Sara | 11/18/2013

    " meh. Delusion is a good thing. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Greg Cheong | 3/9/2013

    " I really don't care for the hokey titles that Dr. Wiseman or his publisher keep using for his books but I do find the results of the research into this area of study rather fascinating. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Monk | 2/16/2013

    " Not as good as 59 Seconds, but still very insightful regarding how our behavior can affect our thinking. Listened to this as an audiobook, and for what it is worth the narrator is excellent as well. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 by Trisha Wladecki | 2/7/2013

    " The initial premise of the book was fascinating, but by the time I got halfway through the book I was bored by the many experiments and examples trying (not quite successfully) to prove the thesis. "

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