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Download Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story Audiobook

Extended Audio Sample Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story, by Peter Guber Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (247 ratings) (rate this audio book) Author: Peter Guber Narrator: Patrick Ega Publisher: Penguin Random House Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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Today everyone, whether they know it or not, is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can’t tell it, you can’t sell it. And this book tells you how to do both.

Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposefulstories, those created with a specific mission in mind, are absolutely essential in persuading others to support a vision, dream or cause.

Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multipleindustries, has long relied on purposeful storytelling to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals.

In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action. To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of “voices,” master tellers with whom he’s shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra.

After listening to this extraordinary mix of voices, you’ll know how to craft, deliver, and own, a story that is truly compelling, one capable of turning others into viral advocates for your goal.

Download and start listening now!


Quotes & Awards

  • “Peter Guber demonstrates that telling purposeful stories is the best way to persuade, motivate and convince who you want to do what you need.”

    President Bill Clinton

  • “Peter Guber has a deep understanding of the lure of story and its capacity to transform…Inhale this book so that you may breathe energy and purpose into the lives of others.”

    Muhammad Yunus, winner of the 2006 Nobel Peace Prize

  • “If anyone knows how to survive in business, it’s Peter. This book is a manual for that. It gives you the two keys to success—first, everything starts with a good story, and second, don’t drop names (actually Frank Sinatra told me that).”

    George Clooney

  • “This valuable and inspiring book will help readers deliver an authentic and meaningful story to customers, colleagues, or prospective clients.”

    Publishers Weekly

  • A New York Times Bestseller
  • A USA Today Bestseller

Listener Opinions

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 by BLACK CAT | 2/16/2014

    " It's more like his biography full of stories with 2 or 3 tips on story plot and characters. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Laura | 2/14/2014

    " Peter Guber's book is about learning to tell stories to bring success into your life. It is a book I will read again more slowly so I can digest the author's message. It has changed my perspective on how to connect with people I meet for the first time, especially if they are someone I want to do something with or for them. I also think I can use the ideas of telling stories online to create an emotional connection with my readers. I have portrayed 'Characters of the Past' in order to bring history to life. It is the stories that fascinate the audience. Stories are powerful and Mr. Guber has shown me how to use stories in other areas of life. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 by Chris Bauer | 2/4/2014

    " I have a lot of respect for the author's accomplishments after reading this book. but I found the "wisdom" a little too deeply buried at times in the plethora of anecdotes. There's good stuff in here just have to find it. And the name dropping gets tedious towards the end. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Melissa | 2/1/2014

    " Really interesting book. Stories make the world go round. Without a story things seem less interesting. Having been the head of a major Hollywood studio, Guber has many stories about famous folks and the average Joe as well. I recommend this book to the salesman who wants to close on every call, to the unemployed person who wants to land the next gig and to anyone else who wants to make life's narrative more interesting. "

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