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Download Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story Audiobook

Extended Audio Sample Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story, by Peter Guber Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (247 ratings) (rate this audio book) Author: Peter Guber Narrator: Patrick Egan Publisher: Penguin Random House Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: March 2011 ISBN: 9780307934338
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Today everyone, whether they know it or not, is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can’t tell it, you can’t sell it. And this book tells you how to do both.

Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposefulstories, those created with a specific mission in mind, are absolutely essential in persuading others to support a vision, dream or cause.

Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multipleindustries, has long relied on purposeful storytelling to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals.

In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action. To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of “voices,” master tellers with whom he’s shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra.

After listening to this extraordinary mix of voices, you’ll know how to craft, deliver, and own, a story that is truly compelling, one capable of turning others into viral advocates for your goal.

Download and start listening now!

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Quotes & Awards

  • “Peter Guber demonstrates that telling purposeful stories is the best way to persuade, motivate and convince who you want to do what you need.”

    President Bill Clinton

  • “Peter Guber has a deep understanding of the lure of story and its capacity to transform…Inhale this book so that you may breathe energy and purpose into the lives of others.”

    Muhammad Yunus, winner of the 2006 Nobel Peace Prize

  • “If anyone knows how to survive in business, it’s Peter. This book is a manual for that. It gives you the two keys to success—first, everything starts with a good story, and second, don’t drop names (actually Frank Sinatra told me that).”

    George Clooney

  • “This valuable and inspiring book will help readers deliver an authentic and meaningful story to customers, colleagues, or prospective clients.”

    Publishers Weekly

  • A New York Times Bestseller
  • A USA Today Bestseller

Listener Opinions

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 BLACK CAT | 2/16/2014

    " It's more like his biography full of stories with 2 or 3 tips on story plot and characters. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Laura | 2/14/2014

    " Peter Guber's book is about learning to tell stories to bring success into your life. It is a book I will read again more slowly so I can digest the author's message. It has changed my perspective on how to connect with people I meet for the first time, especially if they are someone I want to do something with or for them. I also think I can use the ideas of telling stories online to create an emotional connection with my readers. I have portrayed 'Characters of the Past' in order to bring history to life. It is the stories that fascinate the audience. Stories are powerful and Mr. Guber has shown me how to use stories in other areas of life. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Chris Bauer | 2/4/2014

    " I have a lot of respect for the author's accomplishments after reading this book. but I found the "wisdom" a little too deeply buried at times in the plethora of anecdotes. There's good stuff in here just have to find it. And the name dropping gets tedious towards the end. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Melissa | 2/1/2014

    " Really interesting book. Stories make the world go round. Without a story things seem less interesting. Having been the head of a major Hollywood studio, Guber has many stories about famous folks and the average Joe as well. I recommend this book to the salesman who wants to close on every call, to the unemployed person who wants to land the next gig and to anyone else who wants to make life's narrative more interesting. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Tim Laukka | 2/1/2014

    " Guber told very enjoyable stories to support the steps in crafting a well made story. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Kevin Sole | 1/23/2014

    " Nothing necessarily new or mind-blowing to be read within, but it is concise and obvious about what should be obvious. I wished I could hear -- or read -- the actual stories he and others had told, instead of a vague outline of what the story was. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Jeff Herle | 1/20/2014

    " A good framework for thinking through how to communicate your passions in an effective way. Lots of stories about how that worked or didn't in Peter Guber's life. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Percy M. Cannon | 1/17/2014

    " Very good tips on the importance of storytelling, the structure of stories and the importance of having the audience's interest top of mind. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Les | 7/30/2013

    " Maybe juts call this book.. Tell to Be Ok "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Stephen Jungmann | 7/28/2013

    " Anecdotes from a leader in Hollywood, describes obvious elements to effective storytelling. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Margaret Mischner | 6/15/2013

    " Helpful. I truly believe in the power of storytelling! "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Kelly | 5/12/2013

    " Good ideas and advice told through stories that, with my media background, I found very interesting. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Kavita | 3/15/2013

    " Confusing, Rambling, too many anecdotes. One good thing I got out of it is a realization of how marketing through storytelling works. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Anthony Lewis | 9/21/2012

    " Tell a story. Rinse. Repeat for 245 pages. Two stars for not dragging it out to 300 pages. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Bill Carpentier | 4/5/2012

    " I think we all tell stories in our personal life and work life. Peter Guber explains how to tell and use the stories we tell more effectively in order to elicit the response from our audience that we're looking for - to get them to stand, commit, volunteer, provide funding. It's an excellent read! "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Bassey | 1/9/2012

    " Peter did a very good job presenting the context of the book in a way that it makes sense for everyday applications. I have always known and loved stories, but until I read this book, I never thought stories can form a backbone to ones quest for success. Great book. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Clyde | 1/5/2012

    " Reads like a novel, advises like a Bible. I highly recommend this not only in Business, but also to professionals in Movie making. After all the art of the tell, is about storytelling! "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Aaron | 12/4/2011

    " Great theme and main points, but the book meanders around the specifics of adding storytelling into business contexts. "

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 Chris | 8/16/2011

    " Couldn't get into it. Peter is a guber. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Bassey | 5/1/2011

    " Peter did a very good job presenting the context of the book in a way that it makes sense for everyday applications. I have always known and loved stories, but until I read this book, I never thought stories can form a backbone to ones quest for success. Great book. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Steve | 5/1/2011

    " Anecdotes from a leader in Hollywood, describes obvious elements to effective storytelling. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Anthony | 4/1/2011

    " Tell a story. Rinse. Repeat for 245 pages. Two stars for not dragging it out to 300 pages. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Walker*Management*Library | 3/21/2011

    " Selection from Dean Bradford's book club "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Ben | 3/15/2011

    " Engaging insight from a Hollywood hitter and his extended family with the somewhat obvious premise that you need to make deep personal connections with your customers, partners, investors, and / or audience... "

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