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Download Storyscaping: Stop Creating Ads, Start Creating Worlds Audiobook

Extended Audio Sample Storyscaping: Stop Creating Ads, Start Creating Worlds, by Gaston Legorburu, Darren McColl Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Gaston Legorburu, Darren McColl Narrator: Tim Andres Pabon, Timothy Andrés Pabon Publisher: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces storyscaping as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This audiobook describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers both online and offline. Each connection inspires engagement with another, so the brand becomes part of the customer’s story. Authors Gaston Legorburu and Darren McColl explain how marketers can identify and define the core target audience segment, define your brand’s purpose, understand the emotional desires of your consumers, and more. Storyscaping

  • shows how to map how the consumer engages with a category and product/service;
  • explains how to develop an organizing idea and creative plan for an immersive storyscape experience;
  • defines the role of marketing channels around the organizing idea; and
  • establishes how technology can be applied to the experience.

Learn how to measure, optimize, and evolve the customer experience through the use of strong narratives that compel consumers to buy into your brand.

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Quotes & Awards

  • “As an actor and producer, I’m immersed in the world of storytelling. Today’s consumer expects more engagement and interaction with brands and products. Darren (Daz) is one of the most insightful guys I know in the world of marketing, and he and Gaston’s work on Storyscaping will change the way we look at telling stories to consumers long into the future.”

    Omar Epps, actor, producer, media entrepreneur

  • Storyscaping is a unique and immediately applicable way for a brand to tell their whole story, across all the channels necessary. In today’s ever-changing media landscape it is important for brands to get the entire picture, not just a few pieces. This is a must-read for anyone in the marketing and media ecosystem.”

    Nancy Hill, president and CEO of American Association of Advertising Agencies

  • “Bravo Gaston Legorburu and Darren McColl. Storyscaping: Stop Creating Ads, Start Creating Worlds is a blockbuster tale about stories and the power they have to turn brands into stands. In a world that is ad rich and idea poor, these authors are the heroes who will save your job and career by giving you the ultimate tool for the next generation of marketers: the great story.”

    Joey Reiman, CEO of BrightHouse and author of The Story of Purpose

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