Why is it that some organizations and individuals are more powerful, innovational and successful than others? How do some command more loyalty from both their employees and their customers? Among the successful, why are only a few able to duplicate their achievements again and again? Great men like Steve Jobs, Martin Luther King Jr. and The Wright Brothers may not have much in common, but all of them started with why. Their innate talent for starting with why helped them to impress the people around them and to reach lofty goals. By examining the leaders who have exerted the strongest influence on mankind, Simon Sinek found that the all behave, communicate and think in exactly the same manner—much to the contrary of what the rest of us do. Sinek refers to this revolutionary idea as "The Golden Circle," and it provides a foundation on which movements can be led, people inspired, and organizations constructed.
It all begins with why. Any organization can explain what it does. Some can even explain how. Only very few can clearly explain why. Why cannot be explained by profit or money—those are results that occur later. Why does the organization exist? Why does it do what it does? Why do clients choose to do business with one company rather than another? Why do some leaders inspire loyalty, while others fail to do so? Starting with why works for businesses large and small, for nonprofits and for politicians. Those who begin with why need not maneuver--they inspire. People need not be coerced into following them; they choose to. Drawing on a wide range of true stories, Sinek paints a vivid picture of what makes an inspiring leader.
Simon Sinek is an optimist. He teaches leaders and organizations how to inspire people. From members of Congress to foreign ambassadors, from small businesses to corporations like Microsoft and 3M, from Hollywood to the Pentagon, he has presented his ideas about the power of why. He is quoted frequently by national publications and is a regular contributor to The Huffington Post and BrandWeek. Start with Why: How Great Leaders Inspire Everyone to Take Action is his first book.
Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over?
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things.
In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it’s the complete opposite of what everyone else does. Sinek calls this powerful idea the Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with why.
Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. Why is not money or profit—those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders, but not others?
Starting with why works in big business and small business, in the nonprofit world and in politics.
Those who start with why never manipulate, they inspire. And people follow them not because they have to; they follow because they want to.
Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This audio book is for anyone who wants to inspire others or who wants to find someone to inspire them. Download and start listening now!