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Download Start with Why: How Great Leaders Inspire Everyone to Take Action Audiobook

Extended Audio Sample Start with Why: How Great Leaders Inspire Everyone to Take Action, by Simon Sinek Click for printable size audiobook cover
3.99873843566022 out of 53.99873843566022 out of 53.99873843566022 out of 53.99873843566022 out of 53.99873843566022 out of 5 4.00 (2,378 ratings) (rate this audio book) Author: Simon Sinek Narrator: Simon Sinek Publisher: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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Why is it that some organizations and individuals are more powerful, innovational and successful than others? How do some command more loyalty from both their employees and their customers? Among the successful, why are only a few able to duplicate their achievements again and again? Great men like Steve Jobs, Martin Luther King Jr. and The Wright Brothers may not have much in common, but all of them started with why. Their innate talent for starting with why helped them to impress the people around them and to reach lofty goals. By examining the leaders who have exerted the strongest influence on mankind, Simon Sinek found that the all behave, communicate and think in exactly the same manner—much to the contrary of what the rest of us do. Sinek refers to this revolutionary idea as "The Golden Circle," and it provides a foundation on which movements can be led, people inspired, and organizations constructed.

It all begins with why. Any organization can explain what it does. Some can even explain how. Only very few can clearly explain why. Why cannot be explained by profit or money—those are results that occur later. Why does the organization exist? Why does it do what it does? Why do clients choose to do business with one company rather than another? Why do some leaders inspire loyalty, while others fail to do so? Starting with why works for businesses large and small, for nonprofits and for politicians. Those who begin with why need not maneuver--they inspire. People need not be coerced into following them; they choose to. Drawing on a wide range of true stories, Sinek paints a vivid picture of what makes an inspiring leader.

Simon Sinek is an optimist. He teaches leaders and organizations how to inspire people. From members of Congress to foreign ambassadors, from small businesses to corporations like Microsoft and 3M, from Hollywood to the Pentagon, he has presented his ideas about the power of why. He is quoted frequently by national publications and is a regular contributor to The Huffington Post and BrandWeek. Start with Why: How Great Leaders Inspire Everyone to Take Action is his first book.

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over?

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things.

In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it’s the complete opposite of what everyone else does. Sinek calls this powerful idea the Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with why.

Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. Why is not money or profit—those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders, but not others?

Starting with why works in big business and small business, in the nonprofit world and in politics.

Those who start with why never manipulate, they inspire. And people follow them not because they have to; they follow because they want to.

Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This audio book is for anyone who wants to inspire others or who wants to find someone to inspire them.

Download and start listening now!

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Quotes & Awards

  • “A powerful and penetrating exploration of what separates great companies and great leaders from the rest.”

    Polly LaBarre, coauthor of Mavericks at Work

Listener Opinions

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Eric | 2/20/2014

    " Book was on the CSAF Reading List, so of course I had to give it a whirl. Definitely meant for any problem solving scenario and/or starting and maintaining a business. Over half the book is looking at Steve Jobs and Steve Wozniak and what they did with Apple, but there are many other vignettes throughout the book. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Paul Gustavson | 2/20/2014

    " Watch Simon's TED Talk. If that inspires (and it will) - then this book will inspire you. As for me. I plan to read it again. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Madeline Wright | 2/8/2014

    " "Start with Why" by Simon Sinek is an analysis of how visionary leaders are able to cultivate success and others are not by simply communicating the concept of why they believe what they do to draw others who believe the same thing to their cause. I enjoyed the first 65 page or so, but then book seemed to start over and repeat the same thing (using the same examples). I would recommend this book for those who want to experience the concept in the author's TED talk in a different way, but I tend to agree with Loy Machedo's review. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Melissa | 2/3/2014

    " 3.5 stars. Read because I loved his TED Talk on the subject. Interesting stuff. I especially liked the sections where he discussed the limbic brain and its capacity for decision making but not language. We make decisions based on feelings and then try to rationalize and articulate them after the fact. "

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