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Download Shortcut: How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest Ideas Audiobook

Extended Audio Sample Shortcut: How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest Ideas Audiobook, by John Pollack Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: John Pollack Narrator: Sean Pratt, Lloyd James Publisher: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: October 2014 ISBN: 9781469091983
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A presidential speechwriter for Bill Clinton explores the hidden power of analogy to fuel thought, connect ideas, spark innovation, and shape outcomes


From the meatpacking plants that inspired Henry Ford's first moving assembly line to the "domino theory" that led America into Vietnam to the "bicycle for the mind" that Steve Jobs envisioned as the Macintosh computer, analogies have played a dynamic role in shaping the world around us-and still do today.

Analogies are far more complex than their SAT stereotype and lie at the very core of human cognition and creativity. Once we become aware of this, we start seeing them everywhere-in ads, apps, political debates, legal arguments, logos, and euphemisms, to name just a few. At their very best, analogies inspire new ways of thinking, enable invention, and motivate people to action. Unfortunately, not every analogy that rings true is true. That's why, at their worst, analogies can deceive, manipulate, or mislead us into disaster. The challenge? Spotting the difference before it's too late.

Rich with engaging stories, surprising examples, and a practical method to evaluate the truth or effectiveness of any analogy, Shortcut will improve critical thinking, enhance creativity, and offer listeners a fresh approach to resolving some of today's most intractable challenges.

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About the Author

John Pollack is the author of Cork Boat and The Pun Also Rises. In addition to working at the White House, John Pollack has spent more than a decade as a communications consultant for Fortune 100 companies and public sector leaders. Earlier, he worked as a Capitol Hill speechwriter, foreign correspondent, and project manager at the Henry Ford—a museum of American innovation. He lives in New York City.

About the Narrators

Sean Pratt, a working actor for over twenty-five years, has performed at numerous regional theaters around the country. He is the author of To Be or Wanna Be, and he has recorded over seven hundred books in just about every genre, earning eight AudioFile Earphones Awards and four Audie Award nominations.

Lloyd James (a.k.a. Sean Pratt) has been narrating since 1996 and has recorded over six hundred audiobooks. He is a seven-time winner of the AudioFile Earphones Award and has twice been a finalist for the prestigious Audie Award. His critically acclaimed performances include Elvis in the Morning by William F. Buckley Jr. and Searching for Bobby Fischer by Fred Waitzkin, among others.