Publisher Description
Originally published in 1922, Self Mastery Through Conscious Autosuggestion caused a stir throughout the scientific and religious communities. Émile Coué's assertions that the repetition of certain phrases, or mantras, can have a positive effect on the health and happiness of an individual challenged the existing reliance on chemicals and clergy. However, his theories, which are laid out in straightforward detail in his work, were solidly based on his firsthand experiences with patients, including such stalwart methods as conditioning therapy and the placebo effect. Often invited to lecture on the subject, he finally was motivated to commit it to writing by his desire to help people help themselves.
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About Émile Coué
Émile Coué
(1857–1926) was a French psychologist and pharmacist who introduced a method of
psychotherapy, healing, and self-improvement based on self-hypnosis, and characterized
by frequent repetition of the formula, “every day in every way, I am becoming
better and better.” The familiar mantra became known as Couéism.
About Mitch Horowitz
Mitch Horowitz is vice president and editor in chief at Tarcher/Penguin, the division of Penguin USA dedicated to metaphysical literature. He is the author of Occult America, which received the 2010 PEN Oakland/ Josephine Miles Award for literary excellence. He frequently writes about and discusses alternative spirituality in the national media, including CBS Sunday Morning, Dateline NBC, All Things Considered, the Wall Street Journal, Washington Post, and CNN.com.