When turbulence is the new normal, an organization's survival depends on vigilant leadership that can anticipate threats, spot opportunities, and act quickly when the time is right. In See Sooner, Act Faster, strategy experts George Day and Paul Schoemaker offer tools for thriving when digital advances intensify turbulence.
Vigilant firms have greater foresight than their rivals, while vulnerable firms often miss early signals of external threats and organizational challenges. Charles Schwab, for example, was early to see and act on the promise of "robo-advisors"; Honeywell, on the other hand, stumbled when Nest Labs came out first with a "smart" thermostat. Day and Schoemaker show leaders how to assess their vigilance capabilities and cultivate insight and foresight throughout their organizations. They draw on a range of cases, including Adobe and Intuit's move to the cloud, Shell's investment in clean energy, and MasterCard's early recognition of digital challenges.
Day and Schoemaker describe how to allocate the scarce resource of attention, how to detect weak signals and separate them from background noise, and how to respond strategically before competitors do. The challenge is not just to act faster but to act wisely, and the authors suggest ways to create dynamic portfolios of options.
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Paul J. H. Schoemaker, PhD, is founder and executive chairman of Decision Strategies International and research director of the Mack Center for Technological Innovation at the Wharton School of the University of Pennsylvania. He has advised more than one hundred organizations around the world and serves as board chairman of three companies. Dr. Schoemaker has authored or coauthored more than one hundred articles and is coauthor of the business bestsellers Decision Traps and Winning Decisions, among many other books.
George S. Day is the Geoffrey T. Boisi Professor and co-director of the Mack Center for Technological Innovation at The Wharton School, University of Pennsylvania. Previously he was chairman of the board for the American Marketing Association, and has served as a consultant to GE, IBM, Medtronic, Merck, W.L. Gore & Associates, and other corporations. His books include Strategy from the Outside In and Peripheral Vision, among others. Day lives in Villanova, Pennsylvania.
Daniel Goleman, a former science journalist for the New York Times, is the author of thirteen books and lectures frequently to professional groups and business audiences and on college campuses. He cofounded the Collaborative for Academic, Social, and Emotional Learning at the Yale University Child Studies Center, now at the University of Illinois, at Chicago.