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Real Influence: Persuade Without Pushing and Gain Without Giving In Audiobook
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Publisher Description
Authentic influence is about more than creating a strong initial connection--it’s about sustaining professional relationships long after an agreement has been reached.
When others sense they are being pushed, their guard goes up. In business interactions, even if the person you are pitching to does comply with your requests, lingering resentment may undermine the relationship forever. So why do most books on influence still portray it as something you do to someone else to get your way?
Based on their commitment to listening, genuine engagement, and the pursuit of win-win outcomes, doctors and authors Mark Goulston and John Ullmen share a new method that business leaders can utilize to persuade others.
In Real Influence, Goulston and Ullem teach you how to:
- examine priorities,
- learn about the needs of key players,
- earn others’ attention,
- motivate others to hear more,
- and add value with question and actions.
Outdated approaches that portray influence as a means to get your way invites resistance and cynicism from those who recognize the techniques. Manipulative tactics fail to produce the mutual trust that sustains successful relationships.
Complete with examples of the steps in action and insights from real-world “power influencers,” Real Influence is a one-of-a-kind guide that showcases how being straight with everyone means winning for all.
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Real Influence Listener Reviews
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" Most of this is common sense, but it is a good read for people who are new to leadership or have been leaders for too long and need to be reminded how best to engage and motivate people. "
— Julie, 3/29/2013
About the Authors
Walter Dixon is a broadcast media veteran of more than twenty years’ experience with a background in theater and performing arts and voice work for commercials. After a career in public radio, he is now a full-time narrator with more than fifty audiobooks recorded in genres ranging from religion and politics to children’s stories.
John Ullmen, Ph.D., is an acclaimed executive coach whose clients include dozens of leading international firms. He oversees MotivationRules.com, conducts popular feedback-based seminars on influence in organizations, and teaches at the UCLA Anderson School of Management.
About Arthur Morey
Arthur Morey has won three AudioFile Magazine “Best Of” Awards, and his work has garnered numerous AudioFile Earphones Awards and placed him as a finalist for two Audie Awards. He has acted in a number of productions, both off Broadway in New York and off Loop in Chicago. He graduated from Harvard and did graduate work at the University of Chicago. He has won awards for his fiction and drama, worked as an editor with several book publishers, and taught literature and writing at Northwestern University. His plays and songs have been produced in New York, Chicago, and Milan, where he has also performed.