Isn’t a great product enough? Shouldn’t it be able to stand on its own? When there were three TV channels and two kinds of toothpaste, quality alone could sell itself. But in a global economy crowded with millions of competitors, quality is just the beginning. The real challenge is getting the attention of those who might buy your product or service. Two little words have combined to make this easier, less expensive, and more possible than ever: social media. Websites, blogs, apps, and social networks — used in concert and with savvy — can connect you with a global audience. No gatekeepers. No massive fees. Michael Hyatt knows from experience. An author, agent, and publisher for more than thirty years, he has spent the past eight years creating an online following that numbers in the hundreds of thousands — all while leading the largest inspirational publisher in the world. But a flashy website is not a platform. A Facebook page joins millions just like it. Creating an effective platform is the key to success, but it is not simple. In Platform, Hyatt condenses his expert knowledge into step-by-step plans for building your own virtual stage, including: • Proven strategies • Easy-to-follow formulas • Practical guidance You don’t need a separate book to explain each application, each decision. You just need one book that distills it all into clear, proven paths. You just need Platform.
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"After following Michael Hyatt's blog for a period of time, reading his book, Platform, was the next logical step. This book does not disappoint. It is filled with practical, easy to understand, step-by-step instructions to help the newcomer develop and build a personal/professional platform."
— Teresa (5 out of 5 stars)
" "An excellent step by step guide on getting yourself or your business noticed in our ever increasingly networked world." "
— Casey, 2/8/2014" Great book for anyone who has something to sell in the 21st century. "
— Brad, 2/4/2014" Michael presents numerous actions that are simple, practical, and proven to be effective. It ain't rocket science. In fact, it's easy. If you want to get noticed, you can. "
— Rich, 1/27/2014" Michael Hyatt is an expert on the subject and this book delivers. Everything you wanted to know about platform building and then some. Why not go to the master himself? "
— Tracy, 1/4/2014" This book will be one that I reference quite a bit. There's a lot to learn in here, especially the 2nd half of the book. If you want to increase your influence, or understand how to utilize the Internet and social media for your company, pick this book up. "
— Josh, 1/3/2014" Excellent book! I highly recommend it to anyone looking to stand out and get noticed. Lots of helpful tips and tricks. "
— Justin, 11/27/2013" So far, so great! As usual, Michael doesn't miss he target. Simple, yet effective helps to set you apart in a crazy, chaotic world. "
— Anita, 11/14/2013" Clear, concise info on the why and how of building an online and an offline presence. If you want to find and connect with your audience, discover and build your brand, and learn to use social media in a productive way, read this book. "
— Lynda, 10/4/2013" Challenging, sometimes overwhelming. "
— Tim, 2/1/2013" Lots of great advice on building a platform for yourself. He gets right to the point and lays out applicable instructions that are easy to follow. "
— Susan, 1/12/2013" Other resources provide more in-depth information on starting out in social media for much less money. Extraordinarily disappointing. "
— S.J., 9/26/2012" I don't like the short chapters because I'm a follower of Michael on his blog and knew these were blog posts I've read before. But as a collective whole, this book is an EXCELLENT resource. "
— Rachel, 9/15/2012" fantastic book for anybody start, expanding, or starting over in business. Practical advice on how to bring your business into the media saturated world in which we now live. "
— Tom, 7/5/2012" Must read. Then re-read and really apply what you take in. "
— Kim, 6/28/2012Michael Hyatt is the former chair and CEO of Thomas Nelson Publishers, now part of HarperCollins. He is a New York Times, Wall Street Journal, and USA Today bestselling author who has lived by the plan in Living Forward. Michael’s blog is ranked by Google in the top one-half percent of all blogs, with five hundred thousand unique visitors a month and readers in more than two hundred countries. Michael has been married to his wife, Gail, for thirty-seven years. They have five daughters, four sons-in-law, and eight grandchildren. They live just outside of Nashville.