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Extended Audio Sample Persuasion: The Art of Getting What You Want, by Dave Lakhani Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (87 ratings) (rate this audio book) Author: Dave Lakhani Narrator: Dave Lakhani Publisher: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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The outcome of most persuasive events is determined before you ever say a word. People may know how to sell, but most were never taught how to persuade. Persuasion expert Dave Lakhani breaks down the process into easy-to-use steps, teaching the listener not only how to persuade, but the biology and psychology behind it as well.

Persuasion is key to every aspect of sales, marketing, and negotiations. This audiobook reveals today's most effective persuasion techniques for business professionals, which can easily be applied to their personal lives as well.

Though the techniques are similar, Lakhani draws a hard line between persuasion and manipulation, with the primary distinction being intent. True persuasion is based in truth, honesty and inquisitiveness, and the ability to tell a powerful story and to meet the expectations of those one is trying to persuade. Good persuasion is a practiced art - so Lakhani gives the listener:

–A map for the persuasive process

–Persuasion tools and instructions for use

–17 persuasion tactics to instantly persuade

–The Persuasion Equation

–The Six Tenets of Persuasion

–Steps to becoming an expert in just 30 days

–Quick Persuaders: tools to use every day

Citing the opinions of noted neuroscientists, psychologists, and influence professionals, and featuring examples of persuasion at work in sales, copywriting, advertising, negotiations, and personal interactions, this audiobook supports its theories and shows how to get a message through the electronic clutter facing decision-makers today.

The listener will learn to layer on tactic after tactic to methodically and effectively break down natural resistance, increase the emotions of acceptance and desire, and move the prospect to the right outcome: the outcome the listener desires.

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Quotes & Awards

  • “Dave Lakhani tells you everything you’ve just got to know about persuasion in this book. It is written provocatively, yet clearly. And it is sure to open your mind while enriching your bank account. I highly recommend it. Fasten your seatbelt when you read it. It takes you on a thrilling ride!”

    Jay Conrad Levinson, author of the Guerrilla Marketing series

  • “Dave has exposed the secrets of the most powerful persuaders in the world. This book is a step-by-step guide to changing minds and deeply influencing people in person, in print, on the air, or anyplace else you need to persuade. This book makes persuasion so easy and predictable that it may be the most dangerous persuasion book ever written … especially if it ends up in the hands of your competition.”

    Mike Litman, CEO, Connect to Success, Inc.

  • “Dave Lakhani understands persuasion like few do and is able to break the process down so anyone can understand and use it. I highly recommend this book to anyone who hopes to improve their ability to sell, market, advertise, or negotiate.”

    Chet Holmes, Fortune 500 superstrategist

  • “Man, talk about persuasive. Dave convinced me to read and review his book, and I don’t even like the guy.”

    Blaine Parker, author of Million Dollar Mortgage Radio

  • “Too few books actually put into practice what they promote. Dave Lakhani breaks the mold with this satisfying, powerful read.”

    John Klymshyn, author of Move the Sale Forward

Listener Opinions

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 by Ann | 11/9/2013

    " I can see how this book can be popular, but it is not my style. The author reminds me of a snake oil salesman. The author talks about only making friends who are in powerful positions and can help you. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Briana Myricks | 9/22/2013

    " A solid book of tips on how to persuade people. Explains the difference between persuasion and manipulation. Gets a little repetitive, but a good resource to have. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Brian | 4/30/2013

    " Lots of good information here, but a bit unaccesable to me since I listened to the audio version. I'll likely go back to this book sometime in the future. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Ann | 7/21/2012

    " Great for sales people. Great chapter on "gurudom" for anyone in business! "

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