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Persuasion: The Art of Getting What You Want Audiobook

Name: Persuasion: The Art of Getting What You Want Audiobook
Brand: Gildan Media
SKU: abc0
Availability: InStock
Rating: 3.02 (97 reviews)
Author: Dave Lakhani
ISBN: 9781596598928

By: Dave Lakhani

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Read By: Dave Lakhani Publisher: Gildan Media Listen Time: 5.00 hours at 1.0x Speed 3.33 hours at 1.5x Speed 2.50 hours at 2.0x Speed Release Date: August 2011 Format: Unabridged Audiobook ISBN: 9781596598928

(3.02) - 97 listener ratings

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Quick Stats About this Audiobook

Total Audiobook Chapters:

Longest Chapter Length:

29:40 minutes

Shortest Chapter Length:

04:06 minutes

Average Chapter Length:

14:07 minutes

Audiobooks by this Author:

Other Audiobooks Written by Dave Lakhani: > View All...

The Power of an Hour: Business and Life Mastery in One Hour a Week Audiobook, by Dave Lakhani

How to Sell When Nobody's Buying: And How to Sell Even More When They Are Audiobook, by Dave Lakhani

Subliminal Persuasion: Influence & Marketing Secrets They Don't Want You To Know Audiobook, by Dave Lakhani

Publisher Description

The outcome of most persuasive events is determined before you ever say a word. People may know how to sell, but most were never taught how to persuade. Persuasion expert Dave Lakhani breaks down the process into easy-to-use steps, teaching the listener not only how to persuade, but the biology and psychology behind it as well. Persuasion is key to every aspect of sales, marketing, and negotiations. This audiobook reveals today's most effective persuasion techniques for business professionals, which can easily be applied to their personal lives as well. Though the techniques are similar, Lakhani draws a hard line between persuasion and manipulation, with the primary distinction being intent. True persuasion is based in truth, honesty and inquisitiveness, and the ability to tell a powerful story and to meet the expectations of those one is trying to persuade. Good persuasion is a practiced art - so Lakhani gives the listener: A map for the persuasive process Persuasion tools and instructions for use 17 persuasion tactics to instantly persuade The Persuasion Equation The Six Tenets of Persuasion Steps to becoming an expert in just 30 days Quick Persuaders: tools to use every day Citing the opinions of noted neuroscientists, psychologists, and influence professionals, and featuring examples of persuasion at work in sales, copywriting, advertising, negotiations, and personal interactions, this audiobook supports its theories and shows how to get a message through the electronic clutter facing decision-makers today. The listener will learn to layer on tactic after tactic to methodically and effectively break down natural resistance, increase the emotions of acceptance and desire, and move the prospect to the right outcome: the outcome the listener desires.

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"Very good book on, you guessed it, persuasion. A step by step type book that explains what needs to be present in order to persuade and the difference between persuasion and manipulation. Quick listen on CD, good to have a notebook or journal while reading/listening. "
— Matt (4 out of 5 stars)

Quotes

“Dave Lakhani tells you everything you’ve just got to know about persuasion in this book. It is written provocatively, yet clearly. And it is sure to open your mind while enriching your bank account. I highly recommend it. Fasten your seatbelt when you read it. It takes you on a thrilling ride!”
— Jay Conrad Levinson, author of the Guerrilla Marketing series
“Dave has exposed the secrets of the most powerful persuaders in the world. This book is a step-by-step guide to changing minds and deeply influencing people in person, in print, on the air, or anyplace else you need to persuade. This book makes persuasion so easy and predictable that it may be the most dangerous persuasion book ever written … especially if it ends up in the hands of your competition.”
— Mike Litman, CEO, Connect to Success, Inc.
“Dave Lakhani understands persuasion like few do and is able to break the process down so anyone can understand and use it. I highly recommend this book to anyone who hopes to improve their ability to sell, market, advertise, or negotiate.”
— Chet Holmes, Fortune 500 superstrategist
“Man, talk about persuasive. Dave convinced me to read and review his book, and I don’t even like the guy.”
— Blaine Parker, author of Million Dollar Mortgage Radio
“Too few books actually put into practice what they promote. Dave Lakhani breaks the mold with this satisfying, powerful read.”
— John Klymshyn, author of Move the Sale Forward

Persuasion Listener Reviews

Overall Performance:

(3.11)

5 Stars: 0

4 Stars: 3

3 Stars: 4

2 Stars: 2

1 Stars: 0

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3 Stars: 0

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Story:

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Overall Performance:
" I can see how this book can be popular, but it is not my style. The author reminds me of a snake oil salesman. The author talks about only making friends who are in powerful positions and can help you. "
— Ann, 11/9/2013
Overall Performance:
" A solid book of tips on how to persuade people. Explains the difference between persuasion and manipulation. Gets a little repetitive, but a good resource to have. "
— Briana, 9/22/2013
Overall Performance:
" Lots of good information here, but a bit unaccesable to me since I listened to the audio version. I'll likely go back to this book sometime in the future. "
— Brian, 4/30/2013
Overall Performance:
" Great for sales people. Great chapter on "gurudom" for anyone in business! "
— Ann, 7/21/2012
Overall Performance:
" There is a lot of great material to pull form in this book, but overall it is very dry and analytical, which of course is ironic in a book about persuasion. You would think he would present his material in a more persuasive and compelling way. "
— Gabriel, 6/15/2010
Overall Performance:
" Enjoyed this book, it gave some knights on tactics used in politics as well as strategies for everyday life. "
— Rich, 2/7/2010
Overall Performance:
" Very good book on, you guessed it, persuasion. A step by step type book that explains what needs to be present in order to persuade and the difference between persuasion and manipulation. Quick listen on CD, good to have a notebook or journal while reading/listening. "
— Matt, 12/12/2009
Overall Performance:
" I can see how this book can be popular, but it is not my style. The author reminds me of a snake oil salesman. The author talks about only making friends who are in powerful positions and can help you. "
— Ann, 1/21/2009
Overall Performance:
" Lots of good information here, but a bit unaccesable to me since I listened to the audio version. I'll likely go back to this book sometime in the future. "
— Brian, 3/6/2008

About Dave Lakhani

Dave Lakhani is the president of Bold Approach, Inc., a business acceleration consulting firm. A successful entrepreneur, he is a popular speaker on persuasion, influence, sales, marketing, rapid ideation, and business acceleration. He is the author of Persuasion: The Art of Getting What You Want, How to Sell When Nobody’s Buying (And How to Sell Even More When They Are), Power of An Hour: Business and Life Mastery in One Hour A Week, Subliminal Persuasion, and many others.