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Download Outsmarting Goliath: How to Achieve Equal Footing with Companies that are Bigger, Richer, Older, and Better Known Audiobook

Extended Audio Sample Outsmarting Goliath: How to Achieve Equal Footing with Companies that are Bigger, Richer, Older, and Better Known Audiobook, by Debra Koontz Traverso Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (2 ratings) (rate this audio book) Author: Debra Koontz Traverso Narrator: Anna Fields Publisher: Blackstone Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: October 2009 ISBN: 9781455177721
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Outsmarting Goliath confronts this paradox: Many of today’s consumers—potential customers—turn automatically to brand name products and services, forgetting that the well-advertised brontosauruses often deliver one-of-our-sizes-fits-all service and impersonal sales help. Yet a single phone call, a cleverly crafted letter, a stunning catalog, winning ad, or a well-prepared face-to-face presentation can change a customer’s perception. In those crucial situations, the small up-starter can use the tips in this book to capture more clients and give Goliath a headache. Highlights include:

  • Choosing a name and location that bolster consumer confidence
  • Projecting a big image without hiring more employees
  • Capitalizing on the Internet as an equalizer
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Quotes & Awards

  • Outsmarting Goliath is a must-read for every small business owner who doesn’t want to stay small.”

    Don Taylor, co-author of Up Against the Wal-Marts

  • “Entrepreneurs anxious to wrestle customers away from behemoth corporations will find a gold mine of guidance in this excellent resource.”

    Today’s Librarian

  • “Anna Fields’ narration captures the essence of the life coach in this self-help book. Providing sensible business information, along with concrete, no-nonsense suggestions, and practical advice, this is clearly a usable resource. A humorous tone is used appropriately as self-effacing humor is injected throughout…Practical in all respects, this little reference will make you and your small business grow exponentially.”

    AudioFile

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About the Author

Debra Koontz Traverso teaches crisis management and prevention as an adjunct professor at Harvard University. She is a small-business consultant serving as the small-business expert for Workingwoman.com. She is copresident of WriteDirections.com, a business consulting company. She lives in the Washington, DC, area.

About the Narrator

Kate Fleming (a.k.a. Anna Fields) (1965–2006), winner of more than a dozen Earphones Awards and the prestigious Audie Award in 2004, was one of the most respected narrators in the industry. Trained at the Actors Theatre of Louisville, she was also a director, producer, and technician at her own studio, Cedar House Audio.