close
  Cart (0)
Extended Audio Sample
Audiobooks > Business & Economics >  Strategic Planning > Outsmarting Goliath: How to Achieve Equal Footing with Companies that are Bigger, Richer, Older, and Better Known

Download Outsmarting Goliath: How to Achieve Equal Footing with Companies that are Bigger, Richer, Older, and Better Known Audiobook

Extended Audio Sample Outsmarting Goliath: How to Achieve Equal Footing with Companies that are Bigger, Richer, Older, and Better Known Audiobook, by Debra Koontz Traverso Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (2 ratings) (rate this audio book) Author: Debra Koontz Traverso Narrator: Anna Fields Publisher: Blackstone Publishing Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: October 2009 ISBN: 9781455177721
Regular Price: $16.95 Add to Cart
— or —
FlexPass™ Price: $10.95$5.95$5.95 for new members!
Add to Cart ( learn more )
Add to Wish List

Outsmarting Goliath confronts this paradox: Many of today’s consumers—potential customers—turn automatically to brand name products and services, forgetting that the well-advertised brontosauruses often deliver one-of-our-sizes-fits-all service and impersonal sales help. Yet a single phone call, a cleverly crafted letter, a stunning catalog, winning ad, or a well-prepared face-to-face presentation can change a customer’s perception. In those crucial situations, the small up-starter can use the tips in this book to capture more clients and give Goliath a headache. Highlights include:

  • Choosing a name and location that bolster consumer confidence
  • Projecting a big image without hiring more employees
  • Capitalizing on the Internet as an equalizer
Download and start listening now!

BK_BLAK_003229

Listeners Also Enjoyed:

Drums of Autumn Audiobook, by Diana Gabaldon 4.00033750823995 out of 54.00033750823995 out of 54.00033750823995 out of 54.00033750823995 out of 54.00033750823995 out of 5 Drums of Autumn by Diana Gabaldon November 1997
Boundaries: When To Say Yes, How to Say No Audiobook, by Henry Cloud, John Townsend 4.91 out of 54.91 out of 54.91 out of 54.91 out of 54.91 out of 5 Boundaries: When To Say Yes, How to Say No by Henry Cloud, John Townsend November 2003
Think and Grow Rich Audiobook, by Napoleon Hill 3.99982014874915 out of 53.99982014874915 out of 53.99982014874915 out of 53.99982014874915 out of 53.99982014874915 out of 5 Think and Grow Rich by Napoleon Hill May 2013
Click Millionaires: Work Less, Live More with an Internet Business You Love Audiobook, by Scott Fox 3 out of 53 out of 53 out of 53 out of 53 out of 5 Click Millionaires: Work Less, Live More with an Internet Business You Love by Scott Fox August 2012
Get Rich Click!: The Ultimate Guide to Making Money on the Internet Audiobook, by Marc Ostrofsky 3 out of 53 out of 53 out of 53 out of 53 out of 5 Get Rich Click!: The Ultimate Guide to Making Money on the Internet by Marc Ostrofsky January 2012
Napoleon Hill’s Golden Rules: The Lost Writings Audiobook, by Napoleon Hill 4 out of 54 out of 54 out of 54 out of 54 out of 5 Napoleon Hill’s Golden Rules: The Lost Writings by Napoleon Hill December 2008
The 7 Habits of Highly Effective People & The 8th Habit: (Special Six-Hour Abridgment) Audiobook, by Stephen R. Covey 3.81909090909091 out of 53.81909090909091 out of 53.81909090909091 out of 53.81909090909091 out of 53.81909090909091 out of 5 The 7 Habits of Highly Effective People & The 8th Habit: (Special Six-Hour Abridgment) by Stephen R. Covey January 2012

Quotes & Awards

  • “Outsmarting Goliath is a must-read for every small business owner who doesn’t want to stay small.”

    Don Taylor, co-author of Up Against the Wal-Marts

  • “Entrepreneurs anxious to wrestle customers away from behemoth corporations will find a gold mine of guidance in this excellent resource.”

    Today’s Librarian

  • “Anna Fields’ narration captures the essence of the life coach in this self-help book. Providing sensible business information, along with concrete, no-nonsense suggestions, and practical advice, this is clearly a usable resource. A humorous tone is used appropriately as self-effacing humor is injected throughout…Practical in all respects, this little reference will make you and your small business grow exponentially.”

    AudioFile
Write a Review
What is FlexPass?
  • Your first audiobook is just $5.95
  • Over 90% are at or below $12.95
  • "LOVE IT" guarantee
  • No time limits or expirations
Learn more!
About the Author

Debra Koontz Traverso teaches crisis management and prevention as an adjunct professor at Harvard University. She is a small-business consultant serving as the small-business expert for Workingwoman.com. Her book, Outsmarting Goliath, provides strategies to help small businesses defeat larger competitors. Traverso is copresident of WriteDirections.com, a company that offers consulting and teleclasses in business and personal writing. She lives in the Washington, DC, area.

About the Narrator

Kate Fleming (a.k.a. Anna Fields) (1965–2006), winner of more than a dozen Earphones Awards and the prestigious Audie Award in 2004, was one of the most respected narrators in the industry. Trained at the Actors Theatre of Louisville, she was also a director, producer, and technician at her own studio, Cedar House Audio.

Top Downloads
Top Authors
Popular Links