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The Small Business Owner’s Guide to a Good Night’s Sleep: Preventing and Solving Chronic and Costly Problems Audiobook
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How would you respond to embezzlement? How about allegations of sexual harassment? Or a serious accident involving a company vehicle?
Debra Traverso tells you how to prepare for the surprises most likely to throw small businesses off course. She helps you to anticipate both predictable hurdles and devastating ordeals, so that no crisis will catch you off guard. You’ll have a plan for response, even if
– Your best employee resigns, taking your best client
– Some inflated invoices are discovered by your accountant
– Another company claims you’ve illegally used their logo
– The EPA finds environmental hazards on your property
No need to waste emotions, time, money, and resources when a crisis hits. You can get a good night’s sleep!
Download and start listening now!
“Here is a no-nonsense guide to what small business owners need to think about before a crisis happens. Anna Fields delivers Traverso’s text in a matter-of-fact, but friendly, conversational tone. This step-by-step guide is filled with lists that are somewhat cumbersome to listen to, but Fields gently pulls off these details by varying vocal intonation and speed. Although business owners cannot be ready for every eventuality, there is lots of solid advice here for preparing for any storm.”
— AudioFile
Quotes
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“Offers solutions to your worst problems. This superb book will help you sleep peacefully through the darkest and stormiest night.”
— Jay Conrad Levinson, author of the bestselling Guerrilla Marketing book series -
“This book is uniquely designed to address the kinds of crises that typically strike these companies.”
— Larry L. Smith, president, Institute for Crisis Management -
“This book will serve as a guide for small-business owners in overcoming all the things we wish would not happen.”
— Barbara G. Stanbridge, president, National Association of Women Business Owners
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About Debra Koontz Traverso
Debra Koontz Traverso teaches crisis management and prevention as an adjunct professor at Harvard University. She is a small-business consultant serving as the small-business expert for Workingwoman.com. Her book, Outsmarting Goliath, provides strategies to help small businesses defeat larger competitors. Traverso is copresident of WriteDirections.com, a company that offers consulting and teleclasses in business and personal writing. She lives in the Washington, DC, area.
About Anna Fields
Kate Fleming (a.k.a. Anna Fields) (1965–2006), winner of more than a dozen Earphones Awards and the prestigious Audie Award in 2004, was one of the most respected narrators in the industry. Trained at the Actors Theatre of Louisville, she was also a director, producer, and technician at her own studio, Cedar House Audio.