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Download Millennials with Kids: Marketing to This Powerful and Surprisingly Different Generation of Parents Audiobook

Extended Audio Sample Millennials with Kids: Marketing to This Powerful and Surprisingly Different Generation of Parents, by Jeff Fromm Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Jeff Fromm, Marissa Vidler Narrator: Shannon Parks, Lloyd James, Marguerite Gavin Publisher: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of eighty million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood.

Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty. Building on the highly acclaimed Marketing to Millennials, this book captures data from a new large-scale generational study and reveals how to:

  • enlist Millennial parents as co-creators of brands and products;
  • promote purpose beyond the bottom line;
  • cultivate share ability;
  • democratize customer experience;
  • integrate technology;
  • develop content-driven campaigns that speak to Millennials;
  • and more.

A gold mine of demographic profiles, interviews, and examples of brand successes and failures, this book helps marketers rethink the typical American household-and connect with these critical consumers in the complex participation economy.

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Quotes & Awards

  • “Fromm and Vidler offer a wide range of practical takeaways and strategies for marketers in this in-depth analysis of the Millennial parenting mind-set.”

    Publishers Weekly

  • “Informed by research data and colorful, crisp examples that bring theory to life, this book is an indispensable tool for anyone who needs to stay attuned to the evolving landscape of one of the largest and most influential generations to date.”

    Rebecca Zogbi, vice president, Global Consumer and Business Insights, Dunkin’ Brands Group, Inc.

  • Millennials with Kids does a great job of explaining the evolution of these digital natives who are becoming parents for the first time. As Build-A-Bear approaches our 20th anniversary, Jeff and Marissa’s exploration of the Millennial parent population has provided us with the key insights and strategy that will help continue to evolve our multigenerational brand.”

    Sharon John, CEO, Build-A-Bear Workshop

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