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Microtrends Squared: The New Small Forces Driving the Big Disruptions Today Audiobook
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Ten years after his bestseller Microtrends, Mark Penn identifies the next wave of trends reshaping the future of business, politics, and culture.
Mark Penn has boldly argued that the future is not shaped by society’s broad forces but by quiet changes within narrow slices of the population. Ten years ago, he showed how the behavior of one small group can exert an outsized influence over the whole of America. His bestselling Microtrends highlighted dozens of tiny, counterintuitive trends that have since come to fruition, from the explosion of internet dating to the recent split within the Republican Party.
Today, the world is in perplexing upheaval, and microtrends are more influential than ever. In this environment, Penn offers a necessary perspective.
Microtrends Squared makes sense of what is happening in the world today. Through fifty new microtrends, Penn illuminates the shifts that are coming in the next decade. He pinpoints the unseen hand behind new power relationships that have emerged—as fringe voters and reactionary politics have found their revival, as online influencers overshadow traditional media, and as the gig economy continues to invade new swathes of industry. He speaks to the next wave of developments coming in technology, social movements, and even dating.
Offering a clear vision of the future of business, politics, and culture, Microtrends Squared is a must-read for innovators and entrepreneurs, political and business leaders, and for every curious reader looking to understand the wave of the future when it is just a ripple.
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About Mark Penn
Mark Penn is the worldwide CEO of the public relations firm Burson-Marsteller and president of the polling firm Penn, Schoen, and Berland Associates. He has been called the “Master of the Message” by Time magazine, the “Guru of Small Things” by the New York Times, and “the most powerful man in Washington you’ve never heard of” by the Washington Post. He is credited with inventing both the overnight poll and the “mall test”—a method of showing shoppers prospective ads and learning their reactions in real time. Penn has helped to elect more than twenty-five leaders in the United States, Asia, Latin America, and Europe in addition to serving as chief advisor to President Bill Clinton in the 1996 presidential election and to Hillary Rodham Clinton through her Senate and presidential races. He also serves as strategic consultant to top Fortune 500 companies, including Ford Motor Company, Merck, Verizon, BP, McDonald’s, and Microsoft, and he has been a key advisor to Bill Gates and Steve Ballmer since 1998. In 2000 and 2004, Penn was awarded the highest honor in his profession, the American Association of Political Consultants’ Pollster of the Year Award. He is also a New York Times and Wall Street Journal bestselling author.
About Jonathan Todd Ross
Jonathan Todd Ross is a writer and an Earphones and Audie Award–winning voice actor. He has lent his voice to numerous anime television shows, including Yu-Gi-Oh! and Sonic X.