Microtrends: The Small Forces Behind Tomorrow's Big Changes Audiobook

" Interesting flow as it is broken up into two to three page self-standing chapters. Each one being a separately discussed trend. Still manages to give good detail about each one, where it came from, its cause, strength and where it might go. The most annoying thing about the book? Seemed like every other chapter had a graph in it. Unfortunately each graph looked exactly the same. Two points connected by a single line that went from the bottom left to the top right. Great, now we know what a trend looks like. It should have been the picture on the cover so he wouldn't have to include 40 copies of the exact same graph repeatedly. "

" A microtrend is something that is practiced or used by one percent of the population. That's 3 million people. If you thought about an interesting business, check out the 75 microtrends. "

" There was lots of great facts and analysis, stuff I love. There was also a lot of not. And it didn't read so well. And while I thought 2007 was current enough, it's crazy how things do change. I'm reading the section on middle income folks investing in a second home thinking, I can't believe things have changed so much in four years. All his microtrending did not predict a certain economic meltdown. "

" This is specifically aimed towards micro trends in American Culture but good insight on trend developments for anyone interested in trend research or the more intuitive side of trend awareness. "

" Very informative. I now know that investing in products and services catering to cougering women, commuting couples, and metro sexual males will prove profitalbe in the future. A very amusing and jarringly realistic economic view of modern America. "

" Interesting look at 70+ trends that are shaping the future. "

" I love this book. The author is responsible for leading the 'Soccer Mom' campaign for Bill Clinton's election. Throughout he points out emerging trends within niches of people and how these small groups effect the economy. Macrotrends are dead. "

" Some interesting tidbits, but full of proofiness. In many cases, the author gave either raw numbers, or %ages, but not both, which would have been really helpful. "

" Interesting look at different niche markets. I listened to this on audio CD in the car. "

" Penn invites the reader into the detailed world of micro-trends. The author came to fame, in part, by identifying that Bill Clinton must win the vote of a new category of voters, soccer moms, in order to win the White House and become President Clinton. He did both. "

" This book was a fun read, to be done in a chapter here and a chapter. Trends like pet parents, tattoos in the middle class, and the knitting resurgence are just a few of the microtrends in America. "

" Interesting to see how much statistical studies are there behind a Presidential campaign...and usefult to grasp how the (american) society changes. "

" Similar to Freakonomics, this book gives a fascinating overview of trends in society today, ranging from homeschooling to caffeine consumption to extreme commuting. "

" Interesting but a bit scattershot. Instead of 75 case studies, I would have preferred a more in-depth examination of 25. "

" 303.4973 Well written and at times amusing account of 75 smaller trends that are influencing our world. The author has been a close associate of the Clintons. "

" The quick 2-3 page chapters make the dry material easier to swallow. I found some of the information interesting. "

" Read for a bookgroup at work. "

" I'd hoped the authors could offer deeper analysis of the "microtrends" with respect to effect on the larger social structure. I was wrong. "

" Cover is deceiving, that great of a book "

" There were some interesting components of this book, but you have to be a "data geek" to really enjoy it. Lots of factoids, but not a lot of explanation for how you can apply it. "

" Some mildly interesting data about overlooked segments of society, but distorted with bizarre personal remarks and hamfisted explanations. Best skimmed. "

" probably won't finish. just skim for the graphs; the text is less interesting. "

" Fun to read but I can't forget the fact that this guy was a Hillary Clinton strategist and one of the reasons why she lost. Entertaining bit of no practical value "

" I enjoyed this small, sweet, simple book. It's a fast easy read with a great message. "