This didn’t just happen. In Life Inc., award-winning writer, documentary filmmaker, and scholar Douglas Rushkoff traces how corporations went from being convenient legal fictions to being the dominant fact of contemporary life. Indeed, as Rushkoff shows, most Americans have so willingly adopted the values of corporations that they’re no longer even aware of it. This fascinating journey, from the late Middle Ages to today, reveals the roots of our debacle. From the founding of the first chartered monopoly to the branding of the self; from the invention of central currency to the privatization of banking; from the birth of the modern, self-interested individual to his exploitation through the false ideal of the single-family home; from the Victorian Great Exhibition to the solipsism of MySpace–the corporation has infiltrated all aspects of our daily lives. Life Inc. exposes why we see our homes as investments rather than places to live, our 401(k) plans as the ultimate measure of success, and the Internet as just another place to do business. Most of all, Life Inc. shows how the current financial crisis is actually an opportunity to reverse this six-hundred-year-old trend and to begin to create, invest, and transact directly rather than outsource all this activity to institutions that exist solely for their own sakes. Corporatism didn’t evolve naturally. The landscape on which we are living–the operating system on which we are now running our social software–was invented by people, sold to us as a better way of life, supported by myths, and ultimately allowed to develop into a self-sustaining reality. It is a map that has replaced the territory. Rushkoff illuminates both how we’ve become disconnected from our world and how we can reconnect to our towns, to the value we can create, and, mostly, to one another. As the speculative economy collapses under its own weight, Life Inc. shows us how to build a real and human-scaled society to take its place.
Download and start listening now!
"Rushkoff's book may be a little crazy at times, but it is worth the read. The main thing I got from this book was that we shouldn't be built upon "monoculture" paradigm. We need to see that our lives are bigger and more important than economics and that economics can be a tool for achieving happiness, rather than happiness in and of itself. His notion that we are too beholden to bank notes rather than to other systems of transactions is worrisome; not because its crazy, but because it makes sense. The most efficient transactions are those of the barter system where one person gives someone something else. We also see this in our daily lives. One person borrows a gardening tool, or I am lent some vanilla for a recipe. What would be more inefficient would be the exchanging of money as a placeholder for these things. I think it sparks new ways of thinking about economics, and a book that leads to better questions is definitely a book worth reading."
— Phil (4 out of 5 stars)
" I loved the beginning of this book (particularly the intro story that explains the inspiration, as it were) and I loved the final chapters. The rest of the book was (to my mind) too much explaining of how fiat currency and corporate culture have ruined our lives. Fiat currency and corporate culture have a lot to answer for, but they weren't unmitigated evils and they didn't operate in a vacuum. I would have preferred that he spend more time on the excellent material at the end, dealing with obstacles and opportunities for the future. "
— Psuke, 2/18/2014" I love how this book really tied everything together, and how it managed to remain optimistic instead of dismal like most books of these sorts. "
— AJ, 1/31/2014" This book simplifies and opens your eyes to the flaws inherent in corporatism. The author does a fantastic job of taking complex and very detailed economic information and translates it in such a way that it becomes clear that, not only should we have expected the current financial collapse, but it was fundamentally inevitable in a centralized economic system. "
— Elroy, 1/29/2014" This is a book everyone needs to read. It articulates ideas that I've been forming about corporations over the last couple of years. It's pro-capitalism while being anti-corporatism and points out the biases of a central currency vs. a local one. A fantastic, easy-to-read and mind-opening book! "
— Matthew, 1/15/2014" Prefer program or be programmed. Rushkoff leverages many of the same stories as jumping off points in his books. This book is not as introspective nor does it have strong calls to action, which is where I believe a futurist resonates most powerfully. "
— David, 1/11/2014" One perspective. I find it to be a fascinating, helpful worldview that I had not previously considered. I read a chapter here and there. "
— Patricia, 12/28/2013" Just by skimming the other reviews I see that my criticism of the book is pretty common-lots of How the World became a Corporation and not enough of How to Take it Back. Even so, it was a very interesting read, albeit depressing. "
— Maureen, 12/19/2013" Well written, albeit a bit long-winded. I found that I was familiar with much of the material that he covers in the book. I found the final chapter where Rushkoff looks ahead very inspiring, and well-worth reading in any case. "
— Andreas, 12/6/2013" Great holistic view on corporatism, sustainability and technology. "
— Maarten, 12/5/2013" While i found some of the historical analysis arguable, this is a hugely interesting and vital book. "
— Craig, 11/7/2013" i haven't read a good polemic in a long time. Rushkoff trashes everyone from Deepak Chopra to R.D. Laing for their influences on our hyper individuated culture and our personal adoption of corporate values. some valuable insights and a good read. "
— Bill, 9/8/2013" I really liked this book, but it really didn't cover as much of the "Take It Back" part as I wanted. I also thought the writing got a little choppy in spots. It's still a very good book. It's coverage of the early history of corporatism is great. Overall, well research and good (if depressing) read. "
— Josh, 8/27/2013" Simply one of the most powerful books I have ever read. It's always nice reading books that support ideals and beliefs that you already. It's even more powerful when these ideals and beliefs are validated with historical archives that you can verify independently. "
— Yasheve, 7/7/2013" Fascinating look at how money works and how it doesn't have to be this way. And in fact wasn't always this way -- money wasn't always issued by a central government and expected to bear interest. "
— Daniel, 8/11/2012" Five stars as a Rushkoff book, would expect more from many other writers. "
— Doug, 5/22/2012" One of the better articulations of modern life. "
— Vance, 4/20/2012" The "how the world became a corporation" part was interesting enough, but by the time we got to "how to take it back", we were on the last chapter; disappointing. Hopefully he'll follow it up with something more focused on ideas and examples for future progress. "
— Ian, 8/10/2011" Live the ideas, the writing and the history involved. Changed the way I perceive my neighborhood and the city as a whole. "
— Awymarie, 7/14/2011" A must read, it will change you as a person. You will never listen to the radio, walk into a mall or read the newspaper again without thinking about this book and what it has to say about these and other simple activities.<br/>We are so manipulated... "
— Bob, 2/23/2011" Five stars as a Rushkoff book, would expect more from many other writers. "
— doug, 11/20/2010" Has some interesting ideas and I agree with a lot of the conclusions he makes.<br/>Scary.<br/> "
— David, 9/22/2010" Too overwraught to get four stars, but close "
— Cavolonero, 8/20/2010" Really good...The only reason it is not 5 stars is that I thought it read like a manifesto at times. But anyway, this really made me think. "
— Michael, 4/20/2010" I just finished this book in audio format on a recent trip to Chicago. It is perhaps one of the most influential books I have ever read. I would encourage everyone to read it. I consider it compulsory reading for anyone seeking to be a professional in today's world. "
— Jeff, 4/11/2010Douglas Rushkoff is an award-winning author, broadcaster, and documentarian who studies human autonomy in the digital age. He has been named one of the world’s ten most influential intellectuals by the Massachusetts Institute of Technology. He coined such concepts as “viral media” and “social currency” and has been a leading voice for applying digital media toward social and economic justice. He is a research fellow of the Institute for the Future, and founder of the Laboratory for Digital Humanism at CUNY/Queens, where he is a professor of media theory and digital economics. He has written regular columns for Medium, CNN, Daily Beast, and the London Guardian and made the PBS Frontline documentaries “Generation Like” and “Merchants of Cool.”