Why doesn’t the explosive growth of companies like Facebook and Uber deliver more prosperity for everyone? What is the systemic problem that sets the rich against the poor and the technologists against everybody else? When protesters shattered the windows of a bus carrying Google employees to work, their anger may have been justifiable, but it was misdirected. The true conflict of our age isn’t between the unemployed and the digital elite, or even the 99 percent and the 1 percent. Rather, a tornado of technological improvements has spun our economic program out of control, and humanity as a whole—the protesters and the Google employees as well as the shareholders and the executives—are all trapped by the consequences. It’s time to optimize our economy for the human beings it’s supposed to be serving. In this groundbreaking book, acclaimed media scholar and author Douglas Rushkoff tells us how to combine the best of human nature with the best of modern technology. Tying together disparate threads—big data, the rise of robots and AI, the increasing participation of algorithms in stock market trading, the gig economy, the collapse of the eurozone—Rushkoff provides a critical vocabulary for our economic moment and a nuanced portrait of humans and commerce at a critical crossroads.
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"A top 10 book along with Rushkoff's "Present Shock" when it comes to our malaise of societal, economic and environmental stagnation and decline, pointing to a way forward for the "20's" of our century. |It is hard to believe that a century has passed since the last great recorded market-driven collapse, and we haven't learnt any lessons.. naively thinking the tec transformation/ disruption of today is any different, when it is actually founded upon the same industrialist growth cancer of the past centuries. Value extraction and destruction of social capital over value creation comes through load and clear."
— Sven (5 out of 5 stars)
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Douglas Rushkoff is an award-winning author, broadcaster, and documentarian who studies human autonomy in the digital age. He has been named one of the world’s ten most influential intellectuals by the Massachusetts Institute of Technology. He coined such concepts as “viral media” and “social currency” and has been a leading voice for applying digital media toward social and economic justice. He is a research fellow of the Institute for the Future, and founder of the Laboratory for Digital Humanism at CUNY/Queens, where he is a professor of media theory and digital economics. He has written regular columns for Medium, CNN, Daily Beast, and the London Guardian and made the PBS Frontline documentaries “Generation Like” and “Merchants of Cool.”