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Innovation Prowess: Leadership Strategies for Accelerating Growth (Wharton Executive Essentials) Audiobook
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A framework for achieving superior rates of organic growth Achieving superior growth through innovation is a top strategic priority for all companies. Yet most management teams struggle to reach their firm's ambitious growth targets and suffer slow growth. What distinguishes these growth laggards from growth leaders like Ibm, Nike, Lego, American Express, Amazon, and Samsung that realize their full potential for growth? Wharton professor George S. Day shows that growth leaders use their innovation prowess to accelerate their growth at a faster rate. In this essential guide, Day reveals how to build this prowess by combining discipline in growth-seeking activities with an organizational ability to innovate. Day shows managers how to set a growth strategy that is realistic while still stretching the organization; search for the best growth opportunities along the full spectrum of 14 growth pathways; aim their growth-seeking activities toward the creation of new customer value; learn to profit from the uncertainty of innovation by successfully assessing and containing risk; build the organizational muscle to implement an ambitious growth strategy; and move faster from ideas to impact. With the strategies, processes, and methods discussed in Innovation Prowess, leaders can build a tested and comprehensive strategy for driving organic growth year after year. Gildan Media is proud to bring you another Wharton Digital Press Audiobook. These notable audiobooks contain the essential tools that can be applied to every facet of your career.
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“The book provides a valuable contribution to managing the fuzzy front end of product innovation—to deciding your innovation strategy, picking the most attractive areas to focus on, achieving competitive advantage via the right growth pathways, and driving new products to market. A must-read for every executive interested in fostering their firm’s innovation efforts.”
— Robert G. Cooper, Professor Emeritus McMaster University, creator of the Stage-Gate System
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“George Day has captured a concept that is relevant for all companies trying to increase their organic growth rate. His key insight is that growth leaders have developed both discipline and ability. It is akin to having brain and brawn; you have to have both to stay ahead.”
— Vijay Govindarajan, New York Times bestselling coauthor of Reverse Innovation -
“Refreshingly stimulating and actionable. George Day’s Innovation Prowess offers a powerful framework to help executive teams foster innovation for organic growth…In all, an indispensable and highly recommended book for business leaders.”
— Fred Wiersema, New York Times bestselling coauthor of The Discipline of Market Leaders -
“Profitable growth is a priority and challenge for top management. Innovation is critical to sustainable organic growth in organizations. Marketing leaders should and can play a key role in helping drive innovation and growth, and George Day’s book is a little gem of insight and action for deploying successful growth strategies.”
— Dennis Dunlap, chief executive officer, American Marketing Association
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About George S. Day
George S. Day is the Geoffrey T. Boisi Professor and co-director of the Mack Center for Technological Innovation at The Wharton School, University of Pennsylvania. Previously he was chairman of the board for the American Marketing Association, and has served as a consultant to GE, IBM, Medtronic, Merck, W.L. Gore & Associates, and other corporations. His books include Strategy from the Outside In and Peripheral Vision, among others. Day lives in Villanova, Pennsylvania.
About Lloyd James
Lloyd James (a.k.a. Sean Pratt) has been a working professional actor in theater, film, television, and voice-overs for more than thirty years. He has narrated over one thousand audiobooks and won numerous Earphones Awards and nominations for the Audie Award and the Voice Arts Award. He holds a BFA degree in acting from Santa Fe University, New Mexico.