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Influencia y persuasión Audiobook
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Para cambiar la mente es importante transformar los corazones. Las últimas investigaciones demuestran que apelar a las emociones puede fortalecer y afianzar tu autoridad como líder. Escrito por reputados especialistas de la Harvard Business Review en temas de inteligencia emocional en el entorno profesional, el libro ofrece estrategias generales para desarrollar la capacidad de influencia, así como pequeñas tácticas para persuadir a los demás.Changing hearts is an important part of changing minds. Research shows that appealing to human emotion can help you make your case and build your authority as a leader. This book highlights that research and shows you how to act on it, presenting both comprehensive frameworks for developing influence and small, simple tactics you can use to convince others every day.
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About the Authors
Linda A. Hill is the Wallace Brett Donham Professor of business administration at Harvard Business School and faculty chair of the Leadership Initiative. She is the author of Becoming a Manager and coauthor, with Kent Lineback, of Being the Boss. She was named by Thinkers50 as one of the top ten management thinkers in the world.
Nancy Duarte is a communications expert and principal of Duarte Inc., where she has served as CEO for twenty-one years. She is the author of Resonate: Present Visual Stories that Transform Audiences, as well as Slide:ology: The Art and Science of Creating Great Presentations; and The HBR Guide to Persuasive Presentations. She has been featured in Fortune, Forbes, Fast Company, Wired, Wall Street Journal, New York Times, The Economist, LA Times, and on CNN. Her firm, Duarte, Inc., is the largest design firm in Silicon Valley, with clients such as Apple, Cisco, Facebook, GE, Google, HP, TED, Twitter, and the World Bank.
Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, twelve international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead them and their organizations more effectively and to make a positive impact.
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Nick Morgan, founder of Public Words Inc., is one of America’s top communication and speech coaches. He is a former fellow at Harvard’s Kennedy School of Government, where he was affiliated with the school’s Center for Public Leadership. From 1998 to 2003, he served as editor of the Harvard Management Communication Letter. He is the author of the acclaimed book, Working the Room, reprinted in paperback as Give Your Speech, Change the World.