When Bob Lutz retired from General
Motors in 2010, after an unparalleled forty-seven year career in the auto
industry, he was one of the most respected leaders in American business. He had
survived all kinds of managers over those decades: tough and timid, analytical
and irrational, charismatic and antisocial, and some who seemed to shift
frequently among all those traits. His experiences made him an expert on
leadership, every bit as much as he was an expert on cars and trucks.
Now Lutz is revealing the leaders—good,
bad, and ugly—who made the strongest impression on him throughout his career. Icons
and Idiots is a collection of shocking and often hilarious true stories and
the lessons Lutz drew from them. From enduring the sadism of a Marine Corps
drill instructor, to working with a washed-up alcoholic, to taking over the
reins from a convicted felon, he reflects on the complexities of all-too-human
leaders. No textbook or business school course can fully capture their
idiosyncrasies, foibles and weaknesses, which can make or break companies in
the real world.
Lutz shows we can learn just as
much from the most stubborn, stupid, and corrupt leaders as we can from the
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