Publisher Description
Set your company up for the long term.
Every company needs a strategy. A focused strategy aligns decision making throughout the organization and helps establish a competitive edge in the marketplace. But with so many options to consider, how do you define a unique strategy that will ensure growth?
Whether you're starting a business from scratch or in an existing company facing new threats, this book offers the direction you need. The HBR Guide to Setting Your Strategy provides practical tips and advice that break down the process of crafting strategy so you can identify the areas your company should build on and help it thrive long into the future.
You'll learn to: understand what strategy is—and what it isn't; define your mission, values, and purpose; recognize your company's distinct capabilities; conduct better strategic discussions with your team; communicate your strategy throughout the company; and make a plan for pushing your strategy forward.
Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.
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About Harvard Business Review
Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, eleven internationally licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.
About the Narrators
Barry Abrams has narrated and produced audiobooks for a variety of publishers. Since 2012, he has also hosted and produced ESPN’s In the Gate podcast. Based in Danbury, Connecticut, he also engineers and calls live webcasts of his son’s ice hockey games.
Randye
Kaye is a national voice talent and actress, also currently heard as part-time
newscaster and classical music host on NPR affiliates WSHU-FM and AM. Prior to
that, while raising her children, she was a full-time morning personality for a
top-rated Connecticut radio station in addition to her voice-over, on-camera,
and theater work.