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HBR Guide to Building Your Business Case Audiobook
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Get your idea off the ground.
You've got a great idea that will increase revenue or boost productivity—but how do you get the buy-in you need to make it happen? By building a business case that clearly shows your idea's value. That's not always easy: Maybe you're not sure what kind of data your stakeholders will trust. Or perhaps you're intimidated by number crunching.
The HBR Guide to Building Your Business Case, written by project management expert Raymond Sheen, gives you the guidance and tools you need to make a strong case. You'll learn how to: spell out the business need for your idea; align your case with strategic goals; build the right team to shape and test your idea; calculate the return on investment; analyze risks and opportunities; and present your case to stakeholders.
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About the Authors
Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, eleven internationally licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.
Jonathan Yen is a commercial voice-over artist and Earphones Award–winning audiobook narrator. He was inspired by the Golden Age of Radio, and while the gold was gone by the time he got there, he has carried that inspiration through to commercial work, voice acting, and stage productions. From vintage Howard Fast science fiction to naturalist Paul Rosolie’s true adventures in the Amazon, he loves to tell a good story.
About Jonathan Yen
Jonathan Yen is a commercial voice-over artist and Earphones Award–winning audiobook narrator. He was inspired by the Golden Age of Radio, and while the gold was gone by the time he got there, he has carried that inspiration through to commercial work, voice acting, and stage productions. From vintage Howard Fast science fiction to naturalist Paul Rosolie’s true adventures in the Amazon, he loves to tell a good story.