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Download Groundswell - Expanded and Revised Edition: Winning in a World Transformed by Social Technologies Audiobook (Unabridged)

Extended Audio Sample Groundswell - Expanded and Revised Edition: Winning in a World Transformed by Social Technologies (Unabridged), by Charlene Li
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (1,635 ratings) (rate this audio book) Author: Charlene Li Narrator: Josh Bernoff Publisher: Gildan Media LLC Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now.When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity.In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to:

  • Evaluate new social technologies as they emerge
  • Determine how different groups of consumers are participating in social technology arenas
  • Apply a four-step process for formulating your future strategy
  • Build social technologies into your business

Groundswell is required listening for executives seeking to protect and strengthen their company's public image.

Download and start listening now!

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Listener Opinions

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Hinch | 2/20/2014

    " This is the first book that I have read by non-technical authors that really "get" the social web. The discussion is framed around four key areas: listening, talking, energizing and embracing. Instead of focusing on isolated technologies, the authors highlight the importance of understanding the target audience (through social technographics profiles), clarifying objectives, developing a strategy, and evaluating the consequences of engaging online. This is a sensibly written book, that solidifies sound advice with with great examples, and a clear writing style. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Lee at All Ears | 2/20/2014

    " This book is a must read for anyone involved in a company that either has a web site, or that develops products, or that sells products, or that has customers, or that wants to expand their business. It's a great overview of many of the approaches and methods possible today for improving your business using the newly evolved social networking tools. If you don't want your business to be left behind, you better listen to this book. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Martijn | 2/19/2014

    " Useful, packed with examples of the succesfull use and implemantation of social media for business. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Alex Linebrink | 2/18/2014

    " Incredible analysis at the current state of social networking and social media applications to business. Incredible. This book will revolutionize the social marketing field. "

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