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Download Groundswell - Expanded and Revised Edition: Winning in a World Transformed by Social Technologies Audiobook (Unabridged)

Extended Audio Sample Groundswell - Expanded and Revised Edition: Winning in a World Transformed by Social Technologies (Unabridged) Audiobook, by Charlene Li
3.82 out of 53.82 out of 53.82 out of 53.82 out of 53.82 out of 5 3.82 (38 ratings) (rate this audio book) Author: Charlene Li Narrator: Josh Bernoff Publisher: Gildan Media LLC Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: July 2011 ISBN:
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Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now.When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity.In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to:

  • Evaluate new social technologies as they emerge
  • Determine how different groups of consumers are participating in social technology arenas
  • Apply a four-step process for formulating your future strategy
  • Build social technologies into your business

Groundswell is required listening for executives seeking to protect and strengthen their company's public image.

Download and start listening now!

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Listener Opinions

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Hinch | 2/20/2014

    " This is the first book that I have read by non-technical authors that really "get" the social web. The discussion is framed around four key areas: listening, talking, energizing and embracing. Instead of focusing on isolated technologies, the authors highlight the importance of understanding the target audience (through social technographics profiles), clarifying objectives, developing a strategy, and evaluating the consequences of engaging online. This is a sensibly written book, that solidifies sound advice with with great examples, and a clear writing style. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Lee at All Ears | 2/20/2014

    " This book is a must read for anyone involved in a company that either has a web site, or that develops products, or that sells products, or that has customers, or that wants to expand their business. It's a great overview of many of the approaches and methods possible today for improving your business using the newly evolved social networking tools. If you don't want your business to be left behind, you better listen to this book. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Martijn | 2/19/2014

    " Useful, packed with examples of the succesfull use and implemantation of social media for business. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Alex Linebrink | 2/18/2014

    " Incredible analysis at the current state of social networking and social media applications to business. Incredible. This book will revolutionize the social marketing field. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Beth | 2/5/2014

    " Interesting stories. Basically a how-to for online social platforms. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Aimee | 2/4/2014

    " Excellent advice for anyone who needs a crash course in Social Media concepts/utilities. A multitude of business situations are reviewed and examined from a social media perspective. A must read if you intend to start harnessing the power of social media or are already knee deep in it. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Thomas Gallagher | 2/3/2014

    " Excellent book. Many of the foundations have been applied at my place of work and I now understand better the progression and direction we can move. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Helen | 1/19/2014

    " I need to figure out a way to continue to remind myself of the ideas in this book. Easy to forget some of the very simple but oh-so-important ideas addressed here. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Meg | 1/19/2014

    " I thought I knew everything about social media, but I learned a lot from this and thought it was well laid-out with something to offer for every level of tech proficiency "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Mike Baranowski | 1/19/2014

    " This book continues to flush out my ideas on Web2.0 and how to apply it in a corporation "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Kirsten Berry | 12/21/2013

    " Book I read for work but interesting "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Michael | 11/14/2013

    " This is the best "boots on the ground" manual for using social media. Almost all the examples are geared towards marketing, but it takes little more than a hop skip and a jump to see the implications for broader communications strategies. Recommended "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Sean Bailey | 11/4/2013

    " Case Studies give examples of how companies have successfully used social media; the post method helps break down how companies can implement their social media strategies; the social technographic profiles give great insights into how specific demographics are using or not using social media. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 William M Tammick III | 10/20/2013

    " Gave me all the tools to come up with the ideas...now i just need to take action on them. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Doug Snyder | 10/14/2013

    " A must read for those who want to try and understand how to use the dynamics of social technologies for the business world. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Jamie Joyce | 9/4/2013

    " One of the few great social media books. Very strategy focused. Interesting case studies. Gave a copy to my CEO. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Cymiki | 2/9/2013

    " took lots of notes in the 1st part of the book because they had interesting stats on # of people who blog and provide content vs people who don't. lost interest and attention about halfway through as i could not think of ways to implement so i turned this one in. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Marianne | 1/12/2013

    " I liked, but did not LOVE, this book. A lot of concrete and interesting information. It was useful, not just theoretical. I just thought they repeated the same ground a little too often, and tried to tie the "groundswell" framework in a little too hard. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Lisa | 10/6/2012

    " Rather than getting bogged down by all the technology, it focused on the motivations and profiles behind all the aspects of social media. I understand it all much better in A Big Picture way. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Eryn | 9/11/2012

    " Lots of great insights and case studies. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Seton | 3/10/2012

    " A great deep dive into the world of social media. This book uses unique case studies...not ho hum statistics...to educate the reader "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Janna | 2/27/2012

    " Great insight into social media and emerging technologies and their impact on our society -and economy- as we know it. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Chris | 1/30/2012

    " Especially if you are curious about the new media revolution, this is a very helpful book. More of a validation of facts for those who work in this sector. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 micha Hanson | 1/12/2012

    " Read groundswell for work. Anyone involved in marketing, PR or product development should at least give this book a quick read. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Ann Naumann | 11/20/2011

    " An extremely readable, actionable book that maps business needs to social media strategies. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Natasha | 10/21/2011

    " good as an intro to capitalizing on social media, particularly from a corporate marketing perspective, but can be useful in other situations as well. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Wessel | 9/8/2011

    " Not bad. And one of the the first social media books to give two coherent ways of thinking about which social tools to recommend for which kind of situation. But getting a bit dated now, and all the theory is not 100% spot on. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Jakrapong | 9/1/2011

    " The best resource for those who aim to set up the digital business strategy for their organization. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Marianne | 7/30/2011

    " I liked, but did not LOVE, this book. A lot of concrete and interesting information. It was useful, not just theoretical. I just thought they repeated the same ground a little too often, and tried to tie the "groundswell" framework in a little too hard. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Cristobal | 7/25/2011

    " This book offers a great way to familiarize yourself with how the so-called Web 2.0 has changed companies interactions with their customers and employees. It is full of real world cases of how the world's best are handling this new reality. "

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 David | 7/25/2011

    " Sensible examination of the situation. Perhaps surprisingly, it's more compelling on B2B marketing and customer service than it is on consumer marketing. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Nic | 7/23/2011

    " A practical guide for businesses thinking about embracing social media covering what it is, what it can do for you and how to engage - all at a very practical level. Lots of good case studies too.
    "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Daniel | 7/6/2011

    " Great book, but the problem of the topic is that it dates so easily. So now, though this book is "a classic" in a way for the field and a good reference to know, it reads a little funny. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Kathryn | 7/1/2011

    " Great explanation of social media's impact on ... well, everything. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Cari | 3/3/2011

    " Transformative and timeless, Groundswell gives a solid foundation to a social strategy framework that is platform-agnostic. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Kristina | 2/25/2011

    " Filled with statistics and practical advice about using social media to energize your customers. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Jeff | 1/5/2011

    " Very detailed book with good case study information. Lots of little nuggets along the read. I will definitely go back through the chapters and dig in. I enjoyed this book :) "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Chris | 12/10/2010

    " A great social media book for those who want a broad overview of the subject with practical approaches. "

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About the Author
Author Charlene Li

Charlene Li is founder of the Altimeter Group and the coauthor of the bestselling book Groundswell. She is one of the foremost experts on social media and technologies and is a consultant and independent thought leader on leadership, strategy, social technologies, interactive media, and marketing. Li was previously vice president and principal analyst at Forrester Research and a consultant with Monitor Group.

About the Narrator

Josh Bernoff, senior vice president at Forrester Research, is the coauthor of the Businessweek bestseller Groundswell. Bernoff’s research, analysis, and opinions appear frequently in publications such as the New York Times and Wall Street Journal. He writes a column for Marketing News, a publication of the American Marketing Association, and blogs for Forrester and Advertising Age. He has a bachelor’s degree from Pennsylvania State University and was a National Science Foundation fellow in the graduate program in mathematics at MIT.