Groundswell - Expanded and Revised Edition: Winning in a World Transformed by Social Technologies Audiobook (Unabridged)

" This book is a must read for anyone involved in a company that either has a web site, or that develops products, or that sells products, or that has customers, or that wants to expand their business. It's a great overview of many of the approaches and methods possible today for improving your business using the newly evolved social networking tools. If you don't want your business to be left behind, you better listen to this book. "

" Useful, packed with examples of the succesfull use and implemantation of social media for business. "

" Incredible analysis at the current state of social networking and social media applications to business. Incredible. This book will revolutionize the social marketing field. "

" Interesting stories. Basically a how-to for online social platforms. "

" Excellent advice for anyone who needs a crash course in Social Media concepts/utilities. A multitude of business situations are reviewed and examined from a social media perspective. A must read if you intend to start harnessing the power of social media or are already knee deep in it. "

" Excellent book. Many of the foundations have been applied at my place of work and I now understand better the progression and direction we can move. "

" I thought I knew everything about social media, but I learned a lot from this and thought it was well laid-out with something to offer for every level of tech proficiency "

" I need to figure out a way to continue to remind myself of the ideas in this book. Easy to forget some of the very simple but oh-so-important ideas addressed here. "

" This book continues to flush out my ideas on Web2.0 and how to apply it in a corporation "

" Book I read for work but interesting "

" This is the best "boots on the ground" manual for using social media. Almost all the examples are geared towards marketing, but it takes little more than a hop skip and a jump to see the implications for broader communications strategies. Recommended "

" Case Studies give examples of how companies have successfully used social media; the post method helps break down how companies can implement their social media strategies; the social technographic profiles give great insights into how specific demographics are using or not using social media. "

" Gave me all the tools to come up with the ideas...now i just need to take action on them. "

" A must read for those who want to try and understand how to use the dynamics of social technologies for the business world. "

" One of the few great social media books. Very strategy focused. Interesting case studies. Gave a copy to my CEO. "

" took lots of notes in the 1st part of the book because they had interesting stats on # of people who blog and provide content vs people who don't. lost interest and attention about halfway through as i could not think of ways to implement so i turned this one in. "

" I liked, but did not LOVE, this book. A lot of concrete and interesting information. It was useful, not just theoretical. I just thought they repeated the same ground a little too often, and tried to tie the "groundswell" framework in a little too hard. "

" Rather than getting bogged down by all the technology, it focused on the motivations and profiles behind all the aspects of social media. I understand it all much better in A Big Picture way. "

" Lots of great insights and case studies. "

" A great deep dive into the world of social media. This book uses unique case studies...not ho hum statistics...to educate the reader "

" Great insight into social media and emerging technologies and their impact on our society -and economy- as we know it. "

" Especially if you are curious about the new media revolution, this is a very helpful book. More of a validation of facts for those who work in this sector. "

" Read groundswell for work. Anyone involved in marketing, PR or product development should at least give this book a quick read. "

" An extremely readable, actionable book that maps business needs to social media strategies. "

" good as an intro to capitalizing on social media, particularly from a corporate marketing perspective, but can be useful in other situations as well. "

" Not bad. And one of the the first social media books to give two coherent ways of thinking about which social tools to recommend for which kind of situation. But getting a bit dated now, and all the theory is not 100% spot on. "

" The best resource for those who aim to set up the digital business strategy for their organization. "

" I liked, but did not LOVE, this book. A lot of concrete and interesting information. It was useful, not just theoretical. I just thought they repeated the same ground a little too often, and tried to tie the "groundswell" framework in a little too hard. "

" This book offers a great way to familiarize yourself with how the so-called Web 2.0 has changed companies interactions with their customers and employees. It is full of real world cases of how the world's best are handling this new reality. "

" Sensible examination of the situation. Perhaps surprisingly, it's more compelling on B2B marketing and customer service than it is on consumer marketing. "

" A practical guide for businesses thinking about embracing social media covering what it is, what it can do for you and how to engage - all at a very practical level. Lots of good case studies too. "

" Great book, but the problem of the topic is that it dates so easily. So now, though this book is "a classic" in a way for the field and a good reference to know, it reads a little funny. "

" Great explanation of social media's impact on ... well, everything. "

" Transformative and timeless, Groundswell gives a solid foundation to a social strategy framework that is platform-agnostic. "

" Filled with statistics and practical advice about using social media to energize your customers. "

" Very detailed book with good case study information. Lots of little nuggets along the read. I will definitely go back through the chapters and dig in. I enjoyed this book :) "

" A great social media book for those who want a broad overview of the subject with practical approaches. "