Intelligence recasts the uproar over global warming and the assault of man-made
toxins into our bodies in terms of the collective self-deception which both
created this crisis and holds a key to its solution. Ecological Intelligence
argues that “green’ labels and recycling programs may do more harm than
good by feeding a vital lie, lulling us into the illusion that we are doing
enough already while ignoring the adverse impact of the far vaster proportion
of what we buy and do. The book brings a psychologist's insights into the world
of commerce, arguing for radical transparency—tracking every substantial impact
over the life cycle of an item, from manufacture to daily use, to disposal—and
surfacing those impacts at the point of purchase. The movement toward such
transparency augurs a day when the free market will operate in public interest.
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