""CHANGE OR DIE. What if you were given that choice? We're talking actual life and death now. Your own life and death. What if a well-informed, trusted authority figure said you had to make difficult and enduring changes in the way you think, feel, and act? If you didn't, your time would end soon—a lot sooner than it had to. Could you change when change mattered most?""
This is the question Alan Deutschman poses in Change or Die, which began as a sensational cover story by the same title for Fast Company. Deutschman concludes that although we all have the ability to change our behavior, we rarely ever do. In fact, the odds are nine to one that, when faced with the dire need to change, we won't. From patients suffering from heart disease to repeat offenders in the criminal justice system to companies trapped in the mold of unsuccessful business practices, many of us could prevent ominous outcomes by simply changing our mindset.
A powerful book with universal appeal, Change or Die deconstructs and debunks age-old myths about change and empowers us with three critical keys—relate, repeat, and reframe—to help us make important positive changes in our lives. Explaining breakthrough research and progressive ideas from a wide selection of leaders in medicine, science, and business (including Dr. Dean Ornish, Mimi Silbert of the Delancey Street Foundation, Bill Gates, Daniel Boulud, and many others), Deutschman demonstrates how anyone can achieve lasting, revolutionary change.
Change or Die is not about merely reorganizing or restructuring priorities; it's about challenging, inspiring, and helping all of us to make the dramatic transformations necessary in any aspect of life—changes that are positive, attainable, and absolutely vital.
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"The three key stories in the book really make the author's point much more effective than if he'd just published the theory. Basically, inspiring hope by showing people how others in similar situations have succeeded is a much better motivator than fear."
— Jennifer (4 out of 5 stars)
“Lays out some principles for change that might aply not only to comapnies but to many facets of life.”
— US News & World Report“A fascinating business/psychological look at change.”
— Maine Today“Deutschman’s remedies are as sane as any I’ve seen…another small ray of hope in a dark sky of despair for so many people.”
— Blue Ridge Business Journal“Brian Keeler’s narration of this cutting-edge advice on change couldn’t be more enjoyable or impressive. Pausing or quieting his voice for emphasis, he misses no nuance and conveys a natural engagement with the author’s analytic writing.
— AudioFile" Another fascinating nerdy book! With case studies ranging from heart patients, ex-cons, and businesses the author analyzes why change works and why it doesn't. "
— Mandy, 2/20/2014" Good book study for organizational change. Revealing look into medical and automotive industries. Reminded me of the adolescent version, Our Iceberg is Melting. "
— Brett, 2/10/2014" If you don't read much in this genre you'll find this a good overview. If, like me, you're a fan of the emerging behavioral economics field, there's not much new here. "
— Denelle, 2/2/2014" This book was compelling, but I'd have liked it better if there had been fewer lengthy examples of groups and companies that had effected change and more concrete examples of individuals who had effected and maintained change in their lives. It's well worth reading though. "
— Paula, 1/27/2014" A must read for anybody interested in human behavior. "
— Silke, 1/26/2014" Interesting concepts if you like psychology. Not as helpful as I'd hoped in outlining strategies for change. "
— Joyce, 1/13/2014" Provocative read. It is difficult to change, even when it really matters (e.g. smoking, recidivism). CoD showscases some that beat the odd, and tries to build a framwork for what it takes to truly change. "
— Jacques, 12/17/2013" a fascinating look at the psychology of change...especially great for anyone interested in personal change or inspiring it in others. "
— Susan, 12/3/2013" Simply fascinating - and excellently written. "
— Stephen, 11/17/2013" Author uses some interesting examples, especially Delancy Street, to illustrate his concept. Concept is simple and oft repeated, but mixed with the ilustrative stories it is not overbearing. Good read. "
— Jay, 10/25/2013" Lame...didn't learn anything. I had to read this for work. "
— Jenny, 8/17/2013Alan Deutschman is a senior writer at Fast Company and the author of two previous books, The Second Coming of Steve Jobs and A Tale of Two Valleys. He lives in Atlanta, Georgia, with his wife.